What Toyota logo means?
In 1990, Toyota debuted the three overlapping Ellipses logo on American vehicles. The Toyota Ellipses symbolize the unification of the hearts of our customers and the heart of Toyota products. The background space represents Toyota’s technological advancement and the boundless opportunities ahead.
What was the original Toyota logo?
The Toyota Logo Design History Toyota’s first logo was a diamond-shaped, red and blue symbol. This one was chosen during a public competition. It presented the company’s name until 1989 when the fiftieth anniversary came. In the honour of a jubilee, they have created a new logo – three ovals combined.
Why did Toyota change the logo?
The rebrand was commissioned to ensure Toyota’s “longevity in a digital world”, as well as keeping its visual identity in line with its expansion into electrified vehicles, online retailing and new ownership models.
Is the Toyota logo a needle and thread?
At its core the Toyota’s logo represents a stylised image of the eye of a needle with a thread passed through it. This is a hint at the company’s past, when they used to produce weaving machines.
When did Toyota change their logo?
October 2, 1989
On October 2, 1989, the new Toyota mark and logo were introduced. From then on, the new mark that symbolized the progressiveness and reliability of Toyota was to be attached to all Toyota-brand cars as an emblem. Its design consists of three ellipses.
What is Toyota brand promise?
Toyota, a globally local brand, promises the customers of its two unfailing traits which also form the two pillars on which its brand promise is built –’Peace of Mind’ and ‘Waku Doki’. The brand promise is built on the foundation of beliefs close to the heart of the company and the customer.
Did Toyota change its logo?
Toyota’s new brand logo distils its emblem to a simple 2-D design, losing the Toyota wordmark, as the emblem itself is well-known across Europe. The new logo will be applied across all communication touchpoints, while the current logo will still be used for the vehicles.