How is clickstream data collected?
Clickstream data is usually collected using a tracker javascript tag. The events of the user are tracked using a tracker code and this is sent to the collection server, where they are saved. Each event can then be sent to a data warehouse where they can be used for business or analytic purposes.
What is clickstream data?
4 Clickstream data. Clickstream data are a detailed log of how participants navigate through the Web site during a task. The log typically includes the pages visited, time spent on each page, how they arrived on the page, and where they went next.
What is clickstream in Web Analytics?
On a Web site, clickstream analysis (also called clickstream analytics) is the process of collecting, analyzing and reporting aggregate data about which pages a website visitor visits — and in what order. The path the visitor takes though a website is called the clickstream.
What is clickstream data used for?
Clickstream data can be thought of as a roadmap of a user’s online activity. This information represents digital breadcrumbs that show what websites a user has visited, what pages they viewed on that site, how long they spent on each page and where they clicked next.
Where is clickstream data from?
Most of the useful metrics are unknown since they are stored on the provider’s server. Clickstream data is usually collected using a special JavaScript tracker that is loaded along with the web page every time a request is made.
Is clickstream data unstructured data?
It’s long been popular to talk about customer interaction data such as clickstream, social activity, inbound email and call center verbatims as “unstructured data.” Wikipedia says of the term that it “… We can start by realizing that unstructured data are, in fact, not unstructured at all.
How do I get clickstream data from a website?
How to collect clickstream data
- Customer visits a web page with his mobile device.
- Website returns a page to render together with a tracker javascript tag.
- The tracker code tracks events that customer is performing on his device and sends to a collector server.
- Then those events get saved, validated and enriched.
Which type of data is clickstream?
Clickstream data is considered a virtual trail that a user leaves behind while searching the web. This data is historical, encompassing every web page a user visited, the length of time for each visit, and the order of each visit.
What best describes the meaning of clickstream?
What best describes the meaning of clickstream? Clickstream records where a user clicks on a web page.
Which of the following is an example of a clickstream data metric?
Examples of clickstream data metrics include (1) number of page views, (2) pattern of websites visited, including most frequent exit page and prior website, (3) length of stay on the website, (4) dates and times of visits, (5) number of registrations filled out per 100 visitors, (6) number of abandoned registrations, ( …
Which of the following is an example of clickstream data?
How do I get clickstream data from Google Analytics?
Quickstart Guide to Google Analytics Clickstream Data
- STEP 1: SET UP CUSTOM DIMENSIONS.
- STEP 2: DOWNLOAD THE SCRIPTS.
- STEP 3: IMPORT CLICKSTREAM SCRIPTS INTO YOUR OWN GTM CONTAINER.
- STEP 4: ADJUST THE NEW VARIABLES.
- STEP 5: ADD THE NEW VARIABLES TO YOUR TAGS.
- STEP 6: TEST AND PUBLISH.
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