What is the meaning of McDonaldization of society?
The author of this term, the American sociologist George Ritzer, defines McDonaldization as ‘the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world’ (see The McDonaldization of Society, 1993).
What is the basic idea behind the McDonaldization thesis?
The basic idea is that these elements have been adapted based on the characteristics of a fast-food restaurant—efficiency, calculability, predictability and standardization, and control—and that this adaptation has ripple effects throughout all aspects of society.
What is the McDonaldization of society examples?
Examples are plentiful: the drive-up window, salad bars, fill your own cup, self-serve gasoline, ATM’s, Voice Mail, microwave dinners and supermarkets (versus the old-time groceries where you gave your order to the grocer).
What does the McDonaldization of society refer to quizlet?
The McDonaldization of society refers to the: increased uniformity and rationality of society due to fast-food restaurant operating principles.
What are the characteristics of the McDonaldization of society?
According to Ritzer, the McDonaldization of society is a phenomenon that occurs when society, its institutions, and its organizations are adapted to have the same characteristics that are found in fast food chains. These include efficiency, calculability, predictability and standardization, and control.
What did George Ritzer mean by the McDonaldization of society?
George Ritzer basically did the same thing with the fast food restaurant McDonald’s in his best-selling book, The McDonaldization of Society. He defines McDonaldization as the process by which principles of fast food restaurants have come to dominate virtually every aspect of society.
When was the McDonaldization of society first published?
According to Ritzer, the Mcdonaldization of society has standardized the consumer experience. Critically discuss. ‘The McDonaldization of society’ was originally published in 1993 and has since been revised and republished several times.
How is McDonaldization an example of predictability and standardization?
The McDonaldization of Society. Predictability and standardization are found in repetitive and routinized production or service delivery processes and in the consistent output of products or experiences that are identical or close to it (predictability of the consumer experience).