Why are my Google tags not firing?

Why are my Google tags not firing?

If you see a tag in the preview console like this, your tag will not properly fire. One of the most common reasons for this is GA Settings Variable being inserted in the wrong field. Instead of adding it to the dedicated field, some GTM users insert it in the “GA Tracking ID” field. And that is NOT the same.

What is server side tagging in GTM?

Server-side tagging is a new way to use Google Tag Manager to instrument your application across devices. Server containers use the same tag, trigger, and variable model that you’re used to, while also providing new tools that allow you to measure user activity wherever it happens.

How do I know if Google Tag Manager is working?

How do I know if Google Tag Manager is working?

  1. Check the source code of the website by right-clicking on any of the web pages and selecting ‘View page source’ then find the GTM container code, if it is present that means Google Tag Manager is working.
  2. Use Google Tag manager’s preview and debug mode.

Why did my Google Analytics stop working?

Sometimes firewall settings can disable Google Analytics. There could be many other reasons for a GA pageview hit getting dropped, such as: Web page missing the Google Analytics Tracking Code (GATC) Web page contains invalid GATC.

What is the difference between Google Analytics and Google Tag Manager?

Google Tag Manager lets you manage various Javascript tracking codes (also known as Tags) on your website. Google Analytics tracking code is one of those tags. Google Analytics is an analytics tool that provides reports. Google Tag Manager has no reporting features.

How do you check if Google Analytics is working?

You can also check your tracking code’s status:

  1. Navigate to the Admin page in Google Analytics. (This will be at the top of the page.)
  2. Click “Tracking Info”, and it will show the current status.

How does GTM server-side work?

A server-side container acts like a proxy in-cloud environment that you own. Instead of sending hits directly to the endpoint server (like in client-side GTM), you send hits to a server-side GTM container and then to the endpoint server which collects the data.

What is consent mode?

Consent mode allows you to adjust how your Google tags behave based on the consent status of your users. You can indicate whether consent has been granted for analytics and ads cookies. Google’s tags will dynamically adapt, only utilising cookies for the specified purposes when consent has been given by the user.

How do you test if Analytics is working?

You can also check out our written tips to see if Google Analytics is working.

  1. Check Web Traffic in Real-Time.
  2. Avoid Duplicate Tracking Codes with Site Health Checks.
  3. View Analytics Tracking Code in Source Code.
  4. Use Tag Assistant Chrome Extension.
  5. Using Google Analytics Debugger.

Do I need both Google Analytics and Google Tag Manager?

If you want to add Google Analytics Tracking code or events, it’s recommended to do so with GTM, because you don’t need to do constant changes in the website’s code, therefore your deployment process is faster. Google Tag Manager can exist without Google Analytics and vice-versa.

Does Google Tag Manager slow down site?

Does Google Tag Manager slow down the site? The most absolute answer is yes. Just like any additional line of code added to the site, it will have some impact on the page loading speed.

What does the check status link do in Google Analytics?

This live reporting feature located within Google Analytics offers a quick assessment of the site’s status. It shows whether Analytics is capturing and processing data to the dashboard. Ask a few friends to access your site while you check the real-time data and verify that active users show on the website.