Who owns VideoAmp?
The latest round is meant to help the company compress a three-year plan for growth into one year as it aims to serve more clients seeking non-Nielsen measurement tools, said the company’s Co-Founder and Chief Executive Officer Ross McCray.
What does VideoAmp do?
The VideoAmp platform provides measurement and optimization tools that unify audiences across the disparate systems of traditional TV, streaming video and digital media. Unlocking new value for those currently operating within a siloed view of their audiences, VideoAmp creates efficiencies for the entire industry.
How many employees does VideoAmp have?
VideoAmp has 300 employees and is ranked 7th among it’s top 10 competitors.
Is VideoAmp a DSP?
VideoAmp is a demand-side platform (DSP) for programmatic video advertising. The company says its platform allows advertisers to buy and manage video ad campaigns across multiple screens including desktop, mobile and television.
Who owns open AP?
Walgreens Advertising Group Expands Into Advanced TV WAG is partnering with OpenAP, an advertising company owned by U.S. TV networks that helps advertisers plan, execute and measure linear and digital TV campaigns.