Where did the phrase breakfast of champions come from?
The title, taken from the well-known slogan for Wheaties breakfast cereal, crops up in a key scene late in the novel when a waitress, apparently ironically, says “Breakfast of Champions” each time she serves a customer a martini.
Why are Wheaties the breakfast of champions?
Almost since the beginning, sports figures—including Olympians—have been associated with the General Mills product. Using a clever marketing strategy instituted by company president James Ford Bell, Wheaties promoted the cereal as a healthy breakfast option through its association with athletics and athletes.
What was Wheaties original name?
Gold Medal Whole Wheat Flakes
Wheaties is a brand of breakfast cereal made by General Mills. It is well known for featuring prominent athletes on its packages and has become a cultural icon in the United States. Originally introduced as Washburn’s Gold Medal Whole Wheat Flakes in 1924, it is primarily a wheat and bran mixture baked into flakes.
Who was the first female athlete on a Wheaties box?
Mary Lou Retton
1984: Mary Lou Retton Retton won five medals in gymnastics at the 1984 Olympics in Los Angeles. She was the first woman to be featured on the front of the Wheaties box.
Is Breakfast of Champions a metaphor?
While Rabo’s story is specifically about art, it is a metaphor for life. Vonnegut uses Breakfast of Champions to show the reader how different books would be if the author was there with you, explaining himself as the story went along.
What does the saying Breakfast of Champions mean?
Filters. (idiomatic) An ironic appellation for beer, junk food, or other foods implied to be unhealthy. noun. 1.
Why did Kix change their slogan?
Kid Tested Mother Approved vs Kid Tested Parent Approved Introduced in 1979, the first Kix slogan was “Kid-Tested. Almost 40 years later, Kix decided to change their tagline. In an attempt to keep up with the times and stay politically correct, Kix changed their slogan to “Kid-Tested. Parent-Approved.”
What is the Wheaties slogan?
Wheaties – The Breakfast of Champions
General Mills The familiar orange box and the timeless slogan “Wheaties – The Breakfast of Champions” has made Wheaties a genuine American icon and a metaphor for great- ness and success.
Was Ronald Reagan ever on the Wheaties box?
Reagan was the chief sports announcer for radio station WHO in Des Moines, Iowa doing play-by-play in 1937 when he was voted the most popular Wheaties announcer in a national poll. It won him an all-expense paid trip to the Chicago Cubs spring training camp in California.
What does Wheaties mean slang?
To mentally and physically prepare or bolster oneself for a task or activity that requires a large amount of energy or effort. A reference to the cereal Wheaties, which advertises itself as the “Breakfast of Champions” and features prominent athletes on the front of its box.
What does the phrase Breakfast of Champions mean?
Filters. (idiomatic) An ironic appellation for beer, junk food, or other foods implied to be unhealthy. noun.