Is Claritas owned by Nielsen?
Claritas and Nielsen have a Reseller Agreement that maintains Claritas’ proprietary data feeds and will help ensure a seamless customer experience going forward. The company is led by Chief Executive Officer Mike Nazzaro.
What is Nielsen Claritas Prizm?
Claritas PRIZM Premier is a set of geo-demographic segments for the United States, developed by Claritas Inc., (which was owned under The Nielsen Company umbrella from 2009-2016). PRIZM Premier classifies every U.S. household into one of 68 consumer segments based on the household’s purchasing preferences.
What is Claritas used for?
Claritas 360 is a robust database of consumer research including demographic, geographic, psychographic, and behavioral data. Users can compile reports using a cross-section of characteristics (e.g. consumer behaviors by geographic location) to determine buying habits, market potential, and more.
When did Nielsen sell Claritas?
2009
Nielsen, which acquired Claritas in 2009, is exiting because, “we want to simplify our product portfolio and focus on our core strengths,” said Karthik Rao, president-expanded verticals for Nielsen, in a statement. “We determined that Claritas would be better suited as an independent company.”
Where is Claritas data from?
The unprecedented quality, depth and breadth of the data behind our segments comes from our own data collection, with links to leading surveys and panels. As the only company whose segmentation is coded into the Nielsen TV panel, Claritas can run TV ratings against our segmentation for optimized TV and radio buys.
How many Claritas segments are there?
Claritas PRIZM Premier Lifestage Groups Within three Lifestage classes—Younger Years, Family Life, and Mature Years—the 68 segments are further grouped into 11 Lifestage Groups.
What is Claritas?
clāritās f (genitive clāritātis); third declension. clarity, brightness. fame.
How do you pronounce Claritas?
claritas Pronunciation. clar·i·tas.