Do websites use eye tracking?
Eye Tracking is used more and more to increase the persuasiveness and usability of websites. Some viewing patterns tend to appear over and over when conducting Eye Tracking research. These five patterns are often found on websites: It’s likely your visitors’ eyes won’t even go below the fold 80% percent of the time.
How does the Web page engage the eyes?
Website visitors absorb content in a matter of seconds, following an F-shape. First, they scan the page from left to right. After, they’ll go back to the left side of the page and scan in a downwards direction. A website visitors eye might follow the track of the red arrows leading to a free trial sign up.
Where do people’s eyes go on a website?
The top-left corner gets the attention first. When users land on your site, their eye path starts from the upper-left corner and moves down and right from there.
Does my phone track my eyes?
Modern smartphones are capable of accurately tracking the user’s gaze point using the front-facing cameras. Eye tracking is a feature that hasn’t yet been picked up frequently by app developers.
What is eye tracking in UX?
According to UX Magazine, eye-tracking makes user testing less dependent on direct contact with the testers and therefore allows UXers to capture real physiological insights about their testers’ conscious as well as unconscious behaviors.
What do you usually see on web page?
A web page may contain text, graphics, and hyperlinks to other web pages and files. A web page is often used to provide information to viewers, including pictures or videos to help illustrate important topics. A web page may also be used as a method to sell products or services to viewers.
Where on a page do people look first?
Top Left Corner
Top Left Corner of the Page is the First Seen Where do people look first? Studies have shown that people start reading from the top left corner of the page. That is the reason most websites keep their logo on the top left corner.
Why you should use eye tracking for website optimization?
Eye Tracking is an extremely effective way to provide valuable insight and data when it comes to UX Research, especially in regards to website or web page optimization. Through eye-tracking, one can specifically see where the user is looking at, in what order they are looking at things and for how long.
What does eye tracking data tell us?
Eye tracking is useful when studying a person’s gaze behavior, visual attention span, and physiological responses. Eye movement data offers a way to trace what the eyes are looking at, how we visually explore stimuli, when and why eyes become fixated on an object, and more.
How much does an eye tracker cost?
We also have a technical cheat sheet of a variety of eye tracking hardware sold and integrated by iMotions. The average eye tracker price is around $17,500 but there is a large amount of variation. It all depends on the capabilities you require to answer the questions you’re after.
What can eye tracking technology do for You?
The magic of eye tracking To humanize technology by making it more intuitive To increase computing and resource efficiency To learn from experts, enabling training and skills transfer To assess medical and human conditions and behaviors