Why was the Scion xB discontinued?

Why was the Scion xB discontinued?

Discontinuation. On February 3, 2016, Toyota announced that the Scion brand would be phased out in August after the 2016 model year, arguing that the company no longer required a specific marque to target younger demographics.

When did they stop making Scion xB?

2015
The xB was discontinued after the 2015 model year, so you can’t buy a new model. There are no new compact cars within the xB’s price range, but there are a handful of new subcompact cars that have base prices within that range.

Is a Scion xB a good car?

The cube-like xB has very good space efficiency and a roomy interior. Good visibility and compact dimensions make the xB a great city car. However, on a long highway drive, its choppy ride and high levels of wind noise can be somewhat fatiguing. In our testing, the manual transmission xB got 30 mpg.

Is the Scion xB still on the market?

The Scion brand was officially discontinued in 2016. While the iconic xB was phased out entirely, a few former Scion cars are still on the market under new names. To help bolster the smaller company’s sales, Toyota rebadged two of its existing models as Scion cars.

When did the Toyota Scion first come out?

Toyota Scion was introduced as a youth brand in 2002 at the New York Auto Show with just two concept vehicles: the bbX and ccX which were later renamed as xB and tC. In 2004, two models xA and xB were launched while another named tC was released in 2005.

Why did Toyota decide to discontinue the Scion brand?

Scion seemed to have lost the target audience it initially wanted to attract. These youthful customers were perfectly happy buying existing Toyota vehicles. Because of this, it made more sense for the parent company to integrate Scion’s cars into its main lineup. The Scion brand was officially discontinued in 2016.

Is there going to be a Toyota Scion Express?

Interestingly, Toyota revealed earlier in 2020 that they are about to roll out their own Express Purchase program soon, inspired by the Scion shopping model. On top of all these pluses, Scion had the durability and reliability of the brand Toyota, but somehow it couldn’t fly.