What qualifies for a PSA?

What qualifies for a PSA?

PSA Criteria: Events or information must be submitted by a not-for-profit organization or non-profit agency. Events or information should have appeal and value to WBAA’s audience and/or provide some service or benefit to the community, listeners and/or members.

How do I get a PSA on a radio station?

Contact the Public Affairs/Community Relations Manager/Public Service Director at your local radio stations. Identify yourself as a representative from the local library community. Determine the preferred format. Libraries are encouraged to hand-deliver the PSAs (if possible).

Can anyone do a public service announcement?

Can any organization put a PSA on the air? Unfortunately, not all organizations are able to run PSAs. For-profit organizations do not meet the standards under federal law to qualify for PSAs. Even if the organization or company has a public service message, a PSA is not the answer for them.

How do you get a public service announcement?

1. Choose your topic.
2. Time for some research – you need to know your stuff!
3. Consider your audience.
4. Grab your audience’s attention.
5. Create a script and keep your script to a few simple statements.
6. Storyboard your script.
7. Film your footage and edit your PSA.
8. Find your audience and get their reaction.

How much does a PSA cost?

Costs for production can vary from $5,000 to over $75,000. Tips, and topics for more discussion: Create a variety of lengths. We typically recommend a :15, :30 and :60 mix of spots. Here’s why: public service directors have a limited amount of inventory at any given time.

How do you write a radio announcement?

Key components for an effective radio ad

1. Highlight the consumer’s problem in an attention-grabbing way.
2. Show empathy.
3. Stress the pain the problem causes.
4. Mention how your product solves this problem.
5. Guarantee the customer’s satisfaction.
6. Include testimonials if possible.
7. Conclude with a call to action.

How much does a public service announcement cost?

In all, the average cost of a PSA ranges anywhere from $5,000 to $15,000 in total production costs. Larger national campaigns, like the ones we explored, can come with a much higher price tag.

Are PSA paid?

There is something called the Non-Commercial Sustaining Agreement, which involves airing what are essentially “PSA’s,” but money is paid to the state broadcast association. Most of the military services employ both paid and PSAs, at no detriment to their PSA program, and we know that since we have worked with them all.