What is the whole product concept?
Whole Product Concept involves viewing your product as more than just a sum of its features, but rather as everything involved with the experience customers have with your product. Consider all of the touchpoints your customer will have with your product.
What is the total product model?
The total product concept as seen above entails the analysis of the market and product in regard to its ability to effectively satisfy the needs of the consumer. The total product concept is broken down into four main dimensions; the core product, the expected product, the augmented product and the potential product.
Who invented total product concept?
Ted Levitt
In marketing, the whole product concept is an adaptation of the total product concept developed by Ted Levitt, a professor at Harvard Business School. In his book entitled “The Marketing Imagination” Levitt drew attention to the fact that consumers purchase more than the core product itself.
What is total product concept marketing?
the total product The concept was originally introduced by Kotler and Levy (1969). Understanding the total product is critical as best satisfying products are central to the marketing concept and business success. The total product is the second of the 3 mega-marketing concepts.
What is a product what are the three levels of a product?
The Three Product Levels. In order to understand a product better, Kotler proposed examining each product as though it were actually three separate products – the core benefit, the actual product, and the augmented product. Together, these three separate products are known as the Three Product Levels.
What is a total product?
In simple terms, we can define Total Product as the total volume or amount of final output produced by a firm using given inputs in a given period of time.
What is Levitt idea?
The Levitt’s model is based on the idea of a product as stratification of level. Each upper level contains the previous ones. According to Levitt, the innermost level is the core benefit, that is the need a customer wants to satisfy. The third level is the augmented product: it exceeds customer expectations.
What is augmented product?
a product enhanced by the addition of related services and benefits, eg. installation, warranty, maintenance and repair services, etc.
What are augmented products?
What Is an Augmented Product? An augmented product has been enhanced by its seller with added features or services to distinguish it from the same product offered by its competitors. Augmenting a product involves including intangible benefits or add-ons that go beyond the product itself.
Who is the creator of the whole product concept?
In marketing, the whole product concept is an adaptation of the total product concept developed by Ted Levitt, a professor at Harvard Business School. In his book entitled “The Marketing Imagination” Levitt drew attention to the fact that consumers purchase more than the core product itself.
Which is the best description of a whole product?
In marketing, a whole product is a generic product (or core product) augmented by everything that is needed for the customer to have a compelling reason to buy. The core product is the tangible product that the customer experiences. The whole product typically augments the core product with additional elements required for…
When is a car is a whole product?
If you buy a car that has the features that you want but it doesn’t have some of the other critical components of your ownership experience, like a nearby service center, an adequate warranty, availability of parts, etc. then you won’t be happy. The whole product is the entire experience, not just the features of the product.