What is the meaning of employer branding?

What is the meaning of employer branding?

Employer brand describes an employer’s reputation as a place to work, and their employee value proposition, as opposed to the more general corporate brand reputation and value proposition to customers. The term was first used in the early 1990s, and has since become widely adopted by the global management community.

What is employer branding strategies?

Employer Branding is a key component of every successful Talent Acquisition strategy. Employer Brand is what your employees, current and potential future job candidates think about you as an employer. It is their perception of how you treat your employees and candidates as well as your Employee Value Proposition.

How is employer branding different from branding?

Difference #1: Employer Branding implicates defining, and Recruitment Marketing promoting of your Employer Brand. Recruitment Marketing is the process of promoting your company’s Employer Brand. Employer Branding is the process of defining your Candidate Persona, your Employer Brand and your Employee Value Proposition.

What is the goal of employer branding?

Employer branding is the strategic process that involves creating a unique place of work that attracts the talent whose knowledge and skills are needed to meet the organization’s goals and objectives. Employer branding is about making sure that employees feel good about the place they work.

What is the importance of employer branding?

Employer branding plays a significant contribution in maintaining the value the employers give to their employees. It also helps in attracting and retaining potential candidates to your company. It is essential to make them stay and grow for the benefit of the team and the company.

What are key elements that affect an employment brand?

Key factors that influence employer branding

• Salary of the employee paid by the employer.
• Employee benefits given by employer.
• Job security.
• Pleasant working atmosphere.
• Work-life balance. ( Definite or fixed working hours in the job , but not irregular working hours)
• Career progression opportunities. (

How do you create a employer branding strategy?

Planning Your Employer Branding Strategy

1. Step 1: Align your strategy with organizational needs.
2. Step 2: Set actionable objectives.
3. Step 3: Define relevant KPIs.
4. Step 4: Develop a measurement plan.
5. Step 5: Allocate resources upfront.
6. Step 6: Create target candidate personas.

What is the objective of employer branding?

The primary goal of employer branding is to attract potential candidates and turn them into employees. Two elements in orchestrating an employer branding plan that can attract candidates are company reputation and promotion.