What is product packshot?
A packshot (also pack shot) is a still or moving image of a product, usually including its packaging and labeling, used to portray the product’s reputation in advertising or other media. It is an important stimulus to sales, with the goal of triggering in-store, on-shelf product recognition.
What is continuous light?
Continuous lighting is exactly that – lights that are always on. Continuous lighting differs from strobe lighting, which flashes on and off. Light sources of this type range from basic indoor light fixtures to professional-grade lighting equipment.
What are packshot photos?
Put simply, packshot photography (sometimes called packaging shot) is the photo of a product, still or moving, which captures the image of the product along with the packaging or label. Packshot photography is a great tool to boost eCommerce.
What is marketing of a product?
Product marketing is the process of bringing a product to market. This includes deciding the product’s positioning and messaging, launching the product, and ensuring salespeople and customers understand it.
Can I use LED lights for product photography?
The advantage of LED lights made for video in a still photography studio is that many of these units let you dial in the color temperature you desire, typically ranging from daylight to tungsten, while others let you switch from one to the other. That’s sufficient for product photography and head shots.
How do you shoot LED lights?
The way to beat this is simple: you just have to shoot at a slower shutter speed so that you record all the lights on at some point during your picture. If you’re in the USA or another country that uses approximately 110 volt AC 60 Hertz power, then you need to shoot at 1/60th of a second or slower.
Is LED continuous light?
Continuous lights are really any light that stays one for an extended period of time. The only difference is you turn a continuous light on, it stays on. Continuous lighting comes in different kinds, including incandescent, LED, fluorescent, tungsten and even plasma lights.
Why is packshot photography important?
The human brain reacts to images much faster than it does to words. So the fastest way to convince customers that they should buy from you, is quickly and clearly shown them that what you are selling is actually what they want. In other words, you need quality packshots of your products!
How do you get good lighting for product photos?
Lighting Tips for Product Photography
- Set up at least two off-camera lights. “Off camera lights” refers to any lights that are unattached to your camera.
- Use light modifiers. I shoot through umbrellas 90% of the time.
- Place lights strategically.
- Make the backlight slightly brighter than the front.