What is a sub brand example?
Sub-branding is when a main brand creates a subsidiary or secondary brand. (For example, Diet Coke or Nacho Cheese Doritos). Sub-brands often have their own brand standards, logo, color treatment, etc. while some sub-brands reflect the same identity as the parent brand.
What does a sub brand mean?
Sub Brand. Sub brands are related to a parent brand, and both support and benefit from that parent. Sub brands tie back to the parent brand’s qualities, values, and message, while also having their own unique qualities. Apple, for example, has multiple technological products.
What is a masterbrand strategy?
Understanding Masterbrands A masterbrand, in effect, creates a single corporate trademark for a variety of products in a portfolio of offerings. The intent is to link affiliates under the masterbrand, even though they may operate independently, and may serve vastly different functions.
Why do brands have sub brands?
Sub-brands are most effective when there is a need to distinguish between products sold under a particular brand. A sub-brand modifies consumers’ perceived qualities of the parent brand, helping to differentiate product offerings from each other.
What is Apple’s brand architecture?
Apple Brand Architecture From a brand architecture viewpoint, the company maintains a “monolithic” or master brand identity – everything being associated with the Apple name (or the Apple logo), even when investing strongly in the Apple iPhone, iPad, iPod and Apple Music products.
Is P&G a house of brands?
A House of Brands is the exact opposite of a Branded House. P&G and Unilever are great examples of a House of Brands. For instance, you wash your laundry with Tide, not with P&G’s Tide Detergent.
What are the sub brands of apple?
The sub-brands allow Apple to develop a completely different market from their competition. HP, Samsung, and Dell launched tablets the year after the iPad launched….Apple iPhone.
| Parent Company | Apple Inc. |
|---|---|
| Sub-brand | iPhone |
| Product / Service | Smartphones |
| Other Sub-brands | iPad, Mac, iMac, MacBook |
What is the difference between sub brand and brand extension?
The Gold and Silver Service are sub brands within the Ace range. Brand extensions are additions to a range marketed under an already established name. There is a difference between sub brands and the string of product codes or names that are simply used for placing an order.
Is Apple a masterbrand?
What is an endorsed brand?
Endorsed branding is a brand architecture structure (or strategy), consisting of distinctly different product or service brands that are positioned individually from its parent brand (also known as an endorser brand).
What is brand architecture with example?
Proctor and Gamble and Microsoft are examples of a different kind of brand architecture, often called a “Product Dominant” model or “Branded House”. In this case, the parent identity takes a backseat, or even a non-visible presence in favor of its individual product and service brands.
How are sub brands related to the main brand?
Sub-brands can then build and sustain relationships with the new audience. This new brand’s attributes are distinct, yet related to the main brand. Sub-brands often have their own brand standards, logo, color treatment, etc. while some sub-brands reflect the same identity as the parent brand.
What does a sub brand for home Dictionary mean?
Home Dictionary Sub-brand A business unit that, for the purpose of clarifying a product offer or exploring a market niche, is given a specific identity and its own values that differentiate it from the parent brand in which it is included.
Do you have to have a parent brand for a sub brand?
In order for sub-brands to enjoy the notoriety that comes with being its parent’s child, the parent brand must have notoriety of its own. It might seem like common sense, surely, but this needs to be said. Too often, sub-brands are launched before the original brand has had enough exposure and time to develop a solid reputation.
Why do they use sub brands for Volkswagen?
However, the use of sub brands allows Volkswagen (the parent brand) to create deeper connections with specific audiences through a process of careful fragmentation. Similarly, Coca-Cola also uses sub branding with drinks like “Diet Coke” and “Coke Zero” to appeal to a more health-conscious section of their market.