What happened to Reddy Kilowatt?
Today Reddy Kilowatt is owned and licensed by Xcel Energy. And although only a handful of companies still use Reddy Kilowatt in their marketing, the 90-year-old is still a popular character among the people who remember him.
Where did Reddy Kilowatt originate?
Conception. Reddy Kilowatt made his first published appearance on March 14, 1926, in an advertisement in The Birmingham News for the Alabama Power Company (APC). The character was the brainchild of the company’s 40-year-old commercial manager, Ashton B. Collins, Sr.
Who named Reddy Kilowatt?
Ashton Budd Collins Sr. (September 14, 1885 – December 16, 1976) was an American inventor and marketer. He was the creator of Reddy Kilowatt, a popular corporate trade symbol for the electric utility industry for much of the 20th century.
When was Reddy Kilowatt?
Reddy Kilowatt signs were produced starting in the 1920s, continuing through the 1970s. The Kilowatt character was licensed to more than 200 electrical power utility companies, so signs for local utilities may be available.
Is Reddy Kilowatt copyrighted?
The name and figure of Reddy Kilowatt® and Reddy® are federally and internationally registered trademarks and service marks, and may be used only under license from Xcel Energy, Inc.
Is Reddy Kilowatt public domain?
This work is in the public domain in the United States because it is a work prepared by an officer or employee of the United States Government as part of that person’s official duties under the terms of Title 17, Chapter 1, Section 105 of the US Code.
Who is Louie the Lightning Bug?
The Louie the Lightning Bug character was developed for Alabama Power in 1983 to introduce electrical safety to children. He was so successful in encouraging kids to “play it safe around electricity,” that Georgia Power, Mississippi Power and Gulf Power adopted his television spots the following year.
How old is Louie the Lightning Bug?
The Louie the Lightning Bug character was developed for Alabama Power in 1983 to introduce electrical safety to children.
How long have fireflies been around?
“The estimates we have currently are that fireflies are over 100m years old,” she says. Early in their history, they split into two groups, one of which spread throughout the Americas while the other colonised Europe and Asia. Fireflies all belong to a family of beetles called Lampyridae.
Who owns Louie the Lightning Bug?
Through the years, Louie’s popularity expanded across the U.S. and abroad. “Currently, there are about 50 utilities who license the character, but many more who use the books and materials,” said Pam Moore, owner of Moore Syndication, who has administered the trademark and syndication since 1984.
Who was the voice of Louie the Lightning Bug?
Sheldon
Sheldon sang and played trumpet for the new segment. Sheldon voiced “Louie the Lightning Bug” in a series of animated musical public service announcements aimed at children during the 1980s, promoting safety with electricity.