What happen to Pepsi 349?
Pepsi Number Fever, also known as the 349 incident, was a promotion held by PepsiCo in the Philippines in 1992, which led to riots and the deaths of at least five people….Pepsi Number Fever.
| Logo for the sales promotion. | |
|---|---|
| Date | February – May 25, 1992 |
| Deaths | at least 5 |
Why did Pepsi failed in the Philippines?
However, Pepsi wasn’t entirely at fault it is believed that this marketing fail is caused by DG consulters, a Mexican consulting firm that Pepsi had hired to randomly preselect the winning numbers and they were clearly instructed not to make the number 349 the winner, but they clearly didn’t get it, and obviously, with …
Why is Coke better than Pepsi?
Pepsi packs more calories, sugar, and caffeine than Coke. So while Coke has a vanilla-raisin taste that leads to a smoother sip of Coca-Cola in a taste test, Pepsi’s citrus flavor stands out in those same taste tests because it’s a sharp, zippy sip from the citric acid ingredient.
Who is the owner of Pepsi Philippines?
PepsiCo
Lotte Chilsung
Pepsi Philippines/Parent organizations
What was the problem with the Pepsi 349 number?
Pepsi officials claimed that a computer glitch picked the number by mistake, but those who got the bottle caps with the winning number combinations argued that it was not their mistake and the soft drinks company should be ordered to pay them.
Who was the winner of Pepsi 349 in 1992?
Everyone was happy, until on May 25, 1992, Pepsi announced the wrong number – 349. The prize was the whooping P1 million. Only one lucky person should win this. It turned out there were other 490,116 winners. Pepsi had printed the 349 number on 800,000 caps.
What was the Pepsi number fever in 1992?
Pepsi-Cola Products Philippines launched a promo called the “Number Fever” in 1992. It instantly became a hit. Basically, the promo works like a lotto. The company would announce a number, and if the number in the bottom of the caps matches the drawn number, the cap holder wins. The highest amount to win was P1 million.
Who was the lawyer for Pepsi 349 case?
Pepsi lawyer Alexander Poblador said their company spent more than P200 million to pay close to 500,000 non-winning claimants as a goodwill gesture, but still suffered loses when the angry claimants burned 37 company trucks.