How do you find the readership of a magazine?
To calculate total readership, they simply multiply the average net circulation (average gross distribution less returns) by their readers per copy. It’s assumed that anyone picking up a copy of the publication reads or looks at it.
What are the demographics of magazines?
The report’s 2017 data showed that 44.7% of US monthly magazine readers were aged 55 and older, compared to 41.2% in 2015. By comparison, just 29.9% of online adults who had visited a magazine website in the prior 30 days were aged 55 or up in 2017.
What is currently the best selling magazine in the United States?
1. Topping off our list as the most circulated magazine is AARP The Magazine, which sports an impressive circulation of 23,608,221. AARP The Magazine reaches a readership of 36,800,000 people.
How many people do magazines reach?
ESPN The Magazine had a reach of over 106 million people, and ranking second was People Magazine which had a reach of 98.51 million….Reach of popular magazines in the United States in June 2019 (in millions)
| Characteristic | Audience in millions |
|---|---|
| – | – |
How do I find readers per copy?
The readers-per-copy number is calculated by dividing the total audience (including primary and pass-along readers) of the publication by the circulation of an average issue of the publication.
What is magazine readership?
Readership is a calculation based upon the average number of people who read an individual copy of the publication. The number is an estimate of how many hands a copy of a newspaper goes into. The theory is that though a household subscribes to a publication, it is read by multiple people in that household.
What age group reads magazines?
What age group reads magazines the most? People Magazine – The median age of readers is 41.1. Approximately 71.6 percent of readers fall between the ages of 18 and 49, while 64.9 percent are between the ages of 25 and 54.