What was the point of the Think Different campaign?
That was the goal of Apple’s co-founder Steve Jobs, he claimed specifically that “you always had to be a little different to buy an Apple computer.” “I think you had to really think differently when you bought a Mac.
Which company uses the slogan Think Different?
Apple
08: Apple (1997) – Think Different. It’s easy to forget just what a perilous state Apple was in when Steve Jobs returned to the company in 1996.
Who are the people in the Think different commercial?
The one-minute ad featured black-and-white footage of 17 iconic 20th-century personalities, in this order of appearance: Albert Einstein, Bob Dylan, Martin Luther King Jr., Richard Branson, John Lennon (with Yoko Ono), Buckminster Fuller, Thomas Edison, Muhammad Ali, Ted Turner, Maria Callas, Mahatma Gandhi, Amelia …
Does Apple still use Think different?
“Think different” is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. As of 2020, “Think different” was still printed on the back of the box of the iMac, and possibly elsewhere.
When did Apple use the slogan Think Different?
1997
August 8, 1997: At Macworld Expo, Steve Jobs introduces the world to Apple’s new slogan, “Think different.” The catchy marketing reassures fans that Apple is exiting its mid-1990s dark age and once again making products customers will love.
Who are the people in the Think Different commercial?
Think Different became TV, posters, advertising. In various incarnations it featured the likes of Albert Einstein, Bob Dylan, Richard Branson, Muhammed Ali, Ted Turner, Alfred Hitchcock, Pablo Picasso and Kermit the Frog (with Jim Henson).
Who was the creative director of the Think Different campaign?
Siltanen worked as a creative director and managing partner at the time and claims he was in the room when the team pitched the campaign to Jobs. And according to his story, drawn from handwritten journals, there are few things wrong with the story that’s currently being told.
When did the Apple Think Different commercial come out?
“Think different” was a homecoming for Apple in a few ways. It was the first Apple ad produced by TBWA Chiat/Day in more than a decade. Apple dropped the ad agency in 1985, following the notorious “Lemmings” commercial. (A follow-up to “1984,” this poorly received campaign showed computer users marching off a cliff.)
How did the slogan’think different’come about?
What would become ‘Think Different’ was gestating, but hadn’t quite been born. Tanimoto began drawing cartoon characters, reflecting on “how some are unique and some are social outcasts”. He put a slogan on the sketches. That slogan was “Think Different”, and the slogan stuck.