What is the 20% rule in FB ads?
The Facebook 20% rule was a requirement that rejected Facebook ads with more than 20% of text in its images. While the rule is no longer enforced, Facebook still recommends including a 20% text-to-image ratio. The recommendation applies to both single image and carousel ads run on Facebook and Instagram.
Is the Facebook 20% rule still a thing?
Facebook has discreetly removed the rule that limited text space on ad images to only 20 per cent. It means that the social networking giant will not penalise ads with more image text on them. Facebook had a ‘text overlay’ tool for advertisers to ensure that text did not take up more than 20 per cent of their ads.
Does 20 text rule apply on Instagram ads?
Keep Your Images Clean If you’ve ever advertised on Facebook, then you know the 20% text rule. It basically means that they will reject your ad or significantly reduce the reach if you have text on more than 20% of your image. For Instagram posts, this is even more of a no-no.
How many words can you put in a Facebook ad?
Facebook is the perfect place to share long-form content, with the platform allowing up to 63,206 characters in regular posts. This gives you ample space to tell a detailed story or explain something in-depth. But just because you can post a lengthy status update on Facebook doesn’t mean you should.
How many words should a Facebook ad be?
So you need to figure out how to make the most of your message in a small amount of space. According to a study by AdEspresso, five words has been the perfect number for a Facebook ad headline for four years running.
Is gambling illegal on Facebook?
Ads that promote online gambling and gaming, where anything of monetary value (including cash or digital/virtual currencies, e.g. bitcoin) is required to play, and anything of monetary value forms part of the prize, are only allowed with our prior written permission.
Are Facebook contests legal?
In short, yes! Contests are allowed on Facebook. According to Facebook, only Pages, Groups, and Events can run a giveaway, competition, contest, or sweepstakes. However, they ask that when you administer promotions, you should follow their policies.