What is BCG matrix with example?
We use Relative Market Share in a BCG matrix, comparing our product sales with the leading rival’s sales for the same product. For example, if your competitor’s market share in the automobile industry was 25% and your firm’s brand market share was 10% in the same year, your relative market share would be only 0.4.
What companies use the BCG matrix?
BCG Matrix (Growth Share Matrix): Definition, Examples
- Fanta, a Coca-Cola product, is one such example where the business units can be seen as a question mark.
- Coca-Cola is one such example of Cash Cows.
- Diet coke, a Coca-Cola product, is on such example of Dogs.
How does BCG matrix helps us in business?
What is the BCG Matrix? The Boston Consulting group’s product portfolio matrix (BCG matrix) is designed to help with long-term strategic planning, to help a business consider growth opportunities by reviewing its portfolio of products to decide where to invest, to discontinue or develop products.
What kind of BCG matrix does Apple have?
Let’s check out the BCG Matrix of Apple and what all products of the company fall under what Quadrant. There are two products of Apple that fall under the Cash Cow category of BCG Matrix of Apple, the first being Apple iTunes and the second being Apple MacBook and iMac’s.
Who is the creator of the BCG matrix?
2. Contents Introduction BCG matrix analysis of Apple Inc. Post analysis strategy? 3. BCG matrix Matrix is developed by Bruce Henderson of the Boston Consulting Group in the early 1970’s According to this technique, business or products are classified as low or high performance depending upon their market growth rate & relative market share.
Why is BCG matrix also called growth share matrix?
These classifications are based on the growth rate of the industry and the market share of the respective businesses which are relative to the largest competitor present, for that reason, BCG Matrix is also called as Growth-Share Matrix These are the products with low growth or market share
What does the BCG matrix mean for dogs?
In the BCG matrix the category of dogs represents those products that were perceived to have some potential to grow, however once the product was delivered to the market, the slow market growth makes it hard to achieve the sales target.