What did Guy Kawasaki have to say about marketing?
On Monday, I interviewed Guy Kawasaki on the phone, in preparation for his live presentation as the keynote of the first Inside Sales Virtual Summit today. I wrote about that interview and the summit in more detail here. For entrepreneurs, I was keenly interested in what Guy would have to say about marketing.
When did I interview Guy Kawasaki on the phone?
I had the chance to do something rare this week. On Monday, I interviewed Guy Kawasaki on the phone, in preparation for his live presentation as the keynote of the first Inside Sales Virtual Summit today. I wrote about that interview and the summit in more detail here.
What does Guy Kawasaki Mean by Bottoms Up?
Instead, Guy advocates working from the “bottom up”: “You should find the guy who loves your product who lives with his mother, has 15 followers, then 15 more, 15 more, and one day you wake up and discover that lots of people suddenly love what you do. That’s when the great powers that be in journalism will want to write about you and love you.”
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