What are psychographic trends?

What are psychographic trends?

What are psychographics? Psychographics are the attitudes, interests, personality, values, opinions, and lifestyle of your target market. Psychographics are incredibly valuable for marketing, but they also have use cases in opinion research, prediction, and broader social research.

What are the 6 categories used within psychographic segmentation?

There are 6 types of user segmentation that can help you determine your target. They are behavioral segmentation, psychographic, demographic, geographic, occasional, and cultural.

What is psychographics and demographics?

Demographics refers to statistical data (age, gender, income, etc.) collected for a particular population. Psychographics refers to information about a particular population’s attitudes, aspirations, and other psychological criteria.

Why is psychographics important?

Psychographic characteristics are important because they provide a much narrower and targeted view of the customer or consumer. Psychographics move the business closer to the right customers and consumers who are likely to buy their products and services.

What are psychographic segmentation variables?

There are five psychographic segmentation variables on the basis of which homogeneous segments can be prepared for proper research – Personality, Lifestyle, Social Status, AIO (Activities, Interests, Opinions), and Attitudes.

What is a psychographic description?

Psychographics is the study of consumers based on their activities, interests, and opinions (AIOs). In contrast, a psychographic profile contains information around a person’s interests, hobbies, emotional triggers, and lifestyle choices, among other data.

What is another name for psychographics?

IAO variables
Another term for psychographics is IAO variables (or AIO). IAO stands for interest, activities, and opinions. These are three major areas of psychographic research.