How does employer branding help in retention?
According to research done by LinkedIn, a strong employer brand can reduce an organization’s turnover by 28%, reduce the cost to hire by 50%, and yield 50% more qualified applicants.
What is included in employer branding?
Employer Branding is a long-standing concept that has found momentum in the interconnected world. It is the process of promoting a company, or an organisation, as the employer of choice to a desired target group. One which a company needs and wants to attract, recruit and retain.
What is employer branding in HRM?
Employer Branding is the new buzzword for marketers as well as in human resource management. Employer Branding is defined as “targeted, long-term strategy to manage the awareness and perceptions of employees, potential employees, and related stakeholders with regards to a particular firm.
How to boost employee retention through your employer?
Using your current workforce to push your employer brand will not only improve the overall success of your brand marketing strategy, but it will build trust with your employees, boost morale, and most importantly drive employee retention rates up. There are many ways to do this.
Which is the best example of an employer branding?
Here are some great examples of employers who are using social media really well to promote their employer brand. We love EY’s Instagram Account for UK careers. It’s totally on brand, showcases real people doing real things, and highlights EY’s focus on helping you create the right career for you.
What are the benefits of branding a company?
According to the data provided by LinkedIn, compelling employer branding can decrease employee turnover rates by 28% and reduce the cost of hiring by 50% . A survey conducted by Glassdoor found that 75% of the total job seekers are attracted and expected to apply for companies with well-managed employer branding.
How does employee perception affect your employer brand?
The truth is that perception is everything. If your employees perceive your company as an employer entirely different than your employer brand, you will do more to damage the employer-employee relationship than to build it.