Why are they selling used Harley Davidson bikes?

Why are they selling used Harley Davidson bikes?

While used-bike prices have been rising, Harley is looking to capitalize on the opportunity to bring new riders into dealerships by giving them an option on what they want to buy. It’s also a chance to get a customer in the door, since the program will be completely run at the dealer level.

How to shop for a Harley Davidson motorcycle?

Shop men’s riding jackets, shirts, helmets, boots and more. Shop the latest styles, including riding and casual gear. No two rides should ever be alike. Shop parts and accessories to make the Harley-Davidson ® motorcycle of your dreams. Standard is your starting point. The Softail™ Standard pushes raw, stripped-down style to the edge.

Who is the new CEO of Harley Davidson?

CEO Jochen Zeitz announced the new initiative during last month’s earnings conference call as part of The Hardwire five-year strategic plan, telling analysts, “There are two distinct parts to this market: new bikes and used bikes, both of which present opportunities which we will pursue.” Image source: Getty Images.

Is there going to be a Harley Davidson switchback?

The Switchback, the first ever Harley-Davidson Dyna configured as a touring motorcycle from the factory. 2017: The Dyna meets its demise as Harley-Davidson unceremoniously announces that certain Dyna models will be Softails beginning in 2018.

Is the Harley Davidson Dyna still on the market?

Harley-Davidson quietly killed off the famous Dyna product line for 2018 without so much as an official announcement, simply merging it’s Dyna products into the new Softail platform.

Why was the Harley Davidson Dyna called the rider’s Harley?

Dynas, characterized by their frame with a rubber mounted, non-counter-balanced engine and twin external rear shocks, became known as “the rider’s Harley,” because the Dyna was a full-size Harley with a Big Twin motor that was still relatively agile, much better handling than the more wallowy Softail and big, heavy luxo-cruiser Touring models.