Who sells the most toys in the UK?
Argos
Currently, Argos is the top toy retailer in the UK with a 12.0% market share, followed by Smyths and Amazon, both holding a 9.6% market share.
Who is Lego’s target market?
The target audience of Lego is mainly the kids in 1 to 15 years age group. However, the company also has a large base of customers and followers among the grown ups. Lego has brought special products for customers segmented on the basis of age.
How big is the toy market in the UK?
Toy Retailing in the UK trends (2016-2021) Over the five years through 2020-21, industry revenue is anticipated to contract at a compound annual rate of 4.8% to £1.4 billion.
Is Lego still popular in 2020?
Invented in 1949, LEGO is still the strongest and most valuable toy brand. In 2020, it enjoyed about 6.5 billion U.S. dollars brand value. The BSI (Brand Strength Index) score of LEGO is 90.6, which is exceptional and has an AAA+ brand rating. The biggest LEGO brand developing market is China.
How much is the toy market worth in the UK?
Total sales for the year were £3.3b, maintaining the UK’s position as the largest toy market in Europe and fourth largest globally.
How many toy stores are there in the UK?
This statistic represents the number of retail enterprises selling games and toys in specialized stores in the United Kingdom from 2008 to 2019….
| Characteristic | Number of enterprises |
|---|---|
| 2019 | 981 |
| 2018 | 971 |
| 2017 | 943 |
| 2016 | 901 |
Is LEGO A Good Investment?
It is not part of your typical retirement plan. Yet, LEGO investing can offer better returns than almost any type of typical investment asset, including stocks, bonds, real estate, crypto currency, and precious metals such as gold.
Do adults use Legos?
If you’ve been out of the Lego loop for the last few decades—growing up will do that—you might be surprised to learn that Lego makes sets specifically for adults, because even with age, the act of creating with small pieces still delights.
What’s the market share of the Lego Group?
BILLUND, September 2, 2020: The LEGO Group today reported first half earnings for the six months ending June 30, 2020. Revenue for the period grew 7 percent to DKK 15.7 billion compared with the same period in 2019. Consumer sales grew 14 percent compared with 1H 2019 and the brand’s global market share increased.
Why did Lego make so much money in 2019?
Business was also boosted by families spending more time together during the coronavirus pandemic, which sparked strong demand for Lego products. Consumer sales climbed by more than a fifth in 2019, while Lego’s operating profit rose by 19% to almost 13bn Danish kroner (£1.5bn).
How much is the brand value of Lego?
Industry-specific and extensively researched technical data (partially from exclusive partnerships). A paid subscription is required for full access. This statistic presents the brand value of LEGO worldwide from 2015 to 2020. In 2020, the LEGO brand was valued at approximately 7.54 billion U.S. dollars.
How many Lego stores are there in China?
Visitors to the LEGO.com e-commerce platform doubled to more than 100 million in the first half of 2020, compared with the same period a year ago. The company also plans to continue creating unique physical brand experiences for shoppers and is on track to open around 120 new retail stores in 2020, 80 of those in China.