What should be included in a press kit?
What’s included in a press kit? Press kits include elements such as your company story and mission, facts, branded marketing assets, info on team members, media mentions, press releases, and samples of feature articles.
Can anyone use a press kit?
Media kits aren’t just for the media anymore Your press kit should operate like an information kit for anyone who’s interested in learning more about your company.
How do I create a media kit for my business?
What Makes a Good Media Kit?
- Provide a Business/Company Overview.
- Include a Media Contact for Your Business.
- Showcase Your Product/Service Information.
- Make Brand and Media Assets Available.
- Highlight Your Satisfied Clients.
- Make Note of Important Media Mentions.
- Provide Past Media Releases.
- Include a Clear Call to Action.
How do I get a press kit?
Look for a printed web address on brochures and business cards. Review the website to see if there is a link specifically stating “media,” “public relations,” or “press kit.” In some cases, you may need to click on a link which says “contact us” or “more information” to be directed to the press kit.
Is press kit free to use?
Absolutely not. If you receive a press kit, a news release or any material meant to get you interested in a company, a service, a product and so forth, it is yours to write about.
Who needs a media kit?
A media kit gives you the opportunity to present yourself as you want to be seen. It also gives your audience a detailed description of exactly what you offer. It allows you to control the message. When you take on a new client, he or she will likely have lots of questions about your products or services.
How much is a media kit?
Cost: Starting at $995 • Hosting and monthly maintenance available: $24.99/month Our launch package is ideal for companies looking to sell their products or services online or simply require a larger digital footprint.
Can an EPK be a website?
An Electronic Press Kit (EPK) is a useful way to promote your band. It comes in any digital format such as a website, email or downloadable file. Your site itself can be considered as an EPK. You can also upload EPK files to your site by adding document files to your site.
Can I use photos from press releases?
1 Answer. General consensus is that promotional photographs are released precisely for this reason: So that people could use them on their blogs/websites/shops/marketing materials. So you are free to use the pictures as you don’t profit directly from them (eg. it’s not allowed to re-sell the promotional images).
What do you need to know about a press kit?
What is a press kit? A press kit, also known as a media kit, is a page on your website that contains resources and information for reporters and publishers. The best press kits make it easy for reporters to learn about a product and brand, and to access photos and marketing materials they can use in a story.
What to put in a trade show press kit?
For a trade show press kit, you can include a number of brochures that give the editor/reporter a large amount of information about all the various your products/services. 4. Product Samples. If your product is small enough, and you can afford to do so, you should put a sample inside the press kit.
What should be included in a nonprofit press kit?
This template, available in both PDF and PowerPoint forms, describes the key components of a nonprofit, like the name of the organization, the overall message and goal of the nonprofit, and its history and active programs, as well as a fact sheet with statistics about its mission and its current services.
Which is the best email address for a press kit?
A separate email address specifically for reporters, journalists, bloggers, or publications to contact you. For example: [email protected]. This ecommerce press kit example from Method has its media contact information with a dedicated [email protected] email address.