What phrase is on the inside of all of the Johnny Cupcakes t shirts?
Among Johnny Cupcakes’ packaging: It placed earrings in packages that look like food containers, including “nutritional” info on back. A Johnny Cupcakes t-shirt packaged inside what appears to be a can of cake icing.
Who is Johnny Earle?
Johnny Earle worked at a music shop and was originally a band member of On Broken Wings. In 2000, he started a clothing brand “Dewas Dewan.” He, later on, changed his brand name to “Johnny Cupcakes” after his friend gave him the nickname, Johnny Cupcake.
Who started Johnny Cupcakes?
FOUNDER JOHNNY EARLE
AT AGE 19 JOHNNY CUPCAKES FOUNDER JOHNNY EARLE, GREW HIS BUSINESS FROM A “JOKE” TO A MULTI-MILLION DOLLAR, HIGHLY EXCLUSIVE T-SHIRT BRAND WITH A WORLDWIDE CULT-LIKE FOLLOWING.
How much is Johnny Cupcakes worth?
Johnny Cupcakes is a 45-person design and manufacturing company that generates $4 million in revenue selling T-shirts, hats, and cut & sew clothing, as well as novelty items like playing cards and scented vinyl toys.
What did Johnny Cupcakes do for a living?
From his keynote speaking engagements, Johnny is known for helping others create blueprints for building brand loyalty, creating experiences, and inspiring innovation.
Where did the name Johnny Cupcakes come from?
The nickname Johnny Cupcakes came later, from coworkers at Massachusetts-based pop culture retail chain Newbury Comics. As a joke, he made up a Johnny Cupcakes t-shirt, and people started asking about it. The cupcake and skull and crossbones motif had instant appeal—“guys thought it was funny and girls thought it was cute.”
When do new Johnny Cupcakes shirts come out?
It gets kept, and continues to share your brand message long after the purchase. Johnny Cupcakes releases new products every Friday at noon. A calendar of new shirt releases—keyed to events like sports seasons or holidays—is planned out, with room left for reactive marketing to capitalize on current events or trends.
What are the benefits of Johnny Cupcakes custom shirts?
A side benefit of the custom shirts is that delighted recipients of the shirts often share them on social media, providing cross promotion for all brands involved. Johnny Cupcakes has also partnered with numerous brands for licensing deals.