What is ATL and BTL examples?
360-degree marketing: Using both ATL and BTL activities – for example, a television advertisement supplemented with pamphlets of the product attached to newspapers. Digital marketing: Online banners and buttons, social media posts, blog articles.
What is the difference between ATL & BTL marketing give examples?
ATL marketing involves the use of primary mediums such as TV, Radio, Print media, Internet, etc. to promote a brand and create awareness among the audience. In contrast, BTL marketing uses offbeat mediums such as mailshots, telemarketing, sponsorships, etc.
What is ATL activity?
Above The Line (ATL) refers to promotional activities done at macro level. It is done at national, regional or at bigger territory level and mass audience is covered in this type of promotion. A brand image is created about the company and its product.
Is Social Media ATL or BTL?
The main types of below-the-line advertising systems include direct mail campaigns, social media marketing, trade shows, catalogs, and targeted search engine marketing. Below-the-line advertising methods tend to be less expensive and more focused versus above-the-line strategies.
Is sponsorship ATL or BTL?
Sponsorship. Sponsorship is a partnership with different corporates or events to get more impressions and is usually carried as a part of brand building strategies at a BTL level.
Is social media ATL or BTL?
Is social media a BTL?
What does ATL and BTL stand for?
ATL stands for Above the line marketing, which entails mass media methods so as to target a wider audience. BTL expands to Below the line marketing, which is used when the company wants to target a small but specific group.
What is ATL, BTL and TTL?
TTL Marketing Definition. ‘TTL Marketing’ stands for ‘Through The Line Marketing’. This kind of marketing is really an integrated approach, where a company would use both BTL and ATL marketing methods to reach their customer base and generate conversions. Aug 14 2019
What is BTL in marketing?
‘BTL Marketing’ stands for ‘Below The Line Marketing’. This kind of marketing is the kind of marketing that targets specific groups of people with focus.