What is a geographic market in marketing?
Geographic segmentation is when a business divides its market on the basis of geography. You can geographically segment a market by area, such as cities, counties, regions, countries, and international regions. You can also break a market down into rural, suburban and urban areas.
What are the 5 main different segments for Geographic?
Marketers use various geographic segmentation variables that include the country, region, state, province, town, climate zone, or zip code. Culture and population density (urban or rural) are also crucial variables to include in their market research.
What are examples of Geographics in marketing?
A great example of geographic segmentation is a clothing retailer that presents online customers with different products based on the weather or season in the region they reside in. A customer in New York will require much different clothing in the winter months than one living in Los Angeles.
How is geographic segmentation used?
Geographic segmentation allows large companies to target the varying wants and needs of customers in different regions. Consumers that live in different geographic regions typically display varying needs, wants, and cultural characteristics that can be specifically targeted for more efficient and better marketing.
How does Nike use geographic segmentation?
Nike uses geographic segmentation to market nations, regions, cities, and population density differently. In these geographies Nike’s marketing efforts are largely focused on urban areas with high market densities. Behavioristic Variable. Targeting based on this attribute is the genius of Nike.
How do you write a geographic segmentation?
Specify the reasons for your choice of geographic segments and why you think the members of the target segments will buy your products.
- Focus on One Area.
- Exploit Regional Preferences.
- Segment Markets for Seasonal Cycles.
- Target Geographic Characteristics.
What company uses geographic segmentation?
Geographic Segmentation Example McDonalds McDonalds divides its market into geographic segments, for example, different countries, states, regions and cities. McDonalds sells burgers and target local markets and with customized menus.
How geographic segmentation can influence customer choices and trends?
Geographic segmentation divides a target market by location so marketers can better serve customers in a particular area. Matching those products and advertising techniques to specific geographic locations means you’re reaching more relevant audiences and not wasting your time or budget.
What is geographical segmentation?
Geographic segmentation is a marketing strategy to target products to people who live or shop in a specific location. This approach is particularly useful if you sell products that are subject to differences in regional culture, climate or population.