What does the shape of a logo mean?
Straight lines, circles, curves and jagged edges all imply different meanings and so a skilled logo designer can use shape to infer particular qualities about the brand. Straight edged logo shapes such as squares and triangles suggest stability in more practical terms and can also be used to imply balance.
What are the strengths of a logo?
These five qualities make a logo instantly identifiable, and ensure that when consumers look at it, they’ll connect with your brand.
- Simple. Many of the most impactful and successful logos in history are surprisingly simple.
- Relevant.
- Memorable.
- Timeless.
- Versatile.
What is the best shape for logos?
The most popular shapes for logo design are rectangles and squares. Squares are associated to equality, stability and reliability. Although some may think squares and rectangles are boring, there is a reason they are so popular.
What is a strong logo?
What Makes A Good Logo? # A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner’s intended message. A concept or “meaning” is usually behind an effective logo, and it communicates the intended message.
Do shapes have meanings?
Shapes with rounded edges are softer and more approachable, while shapes with sharp lines and edges, depict strength and presence. When it comes to the use of shape in design and layout, designers use shapes to: symbolise ideas or concepts. set a mood or emotion.
What words should describe your logo?
50+ Adjectives to Establish Your Brand’s Visual Identity
- 1 | Adaptable. Definition: able to adjust to new conditions or able to be modified for a new use or purpose.
- 2 | Adorable. Definition: inspiring great affection; delightful; charming.
- 3 | Ambitious.
- 4 | Boundless.
- 5 | Brave.
- 6 | Calm.
- 7 | Cheerful.
- 8 | Classic.
What are qualities of a good logo?
Five Characteristics of a Great Logo
- Simple. Simple logos are the ones people can recognize as soon as they see them.
- Scalable. A great logo should be simple enough to be able to be scaled down or up and still look good.
- Memorable / Impactful. A great logo should be impactful.
- Versatile.
- Relevant.
What makes a good logo great?
A great logo is distinctive, appropriate, memorable, practical and simple in form. It conveys the owner’s intended message, as well as being able to be printed at any size while remaining effective without color needed.
How do shapes affect logos?
The psychology of logo shapes: Lines The formation of the lines in your logo shapes can be enough to impact the perception of your audience. Vertical lines create a subconscious association with strength and sophistication, while causing logos to appear slimmer.
What does a logo symbolize?
Logos are a point of identification; they’re the symbol that customers use to recognize your brand. Ideally, you’ll want people to instantly connect the sight of your logo with the memory of what your company does – and, more importantly, how it makes them feel.
What are the qualities of a good logo?
What is one of the qualities of a good logo design?
The general consensus among designers is that logos should be unique, scalable, simple, and work well in monochrome. This is all sound practice, and this article does not argue against any of these mantras. That being said, there is more to gauge quality than these common prerequisites.
Why are the shapes of a logo important?
Here’s some logo psychology 101: the orientation of shapes can change how we perceive a logo. Vertical lines and shapes are associated with strength, courage, and dominance, and progress. They’re often formed to display a shape or guide the eye in a particular direction.
What does a triangle on a logo mean?
However, the triangular logo shapes generally portray such emotions and ideas bordering on stability and power. It may also represent energy, order, strength, and even more. A triangle sitting on its base in a logo means stability and strength. When the triangular logo shape is facing downward, it means dynamism and uncertainty.
What are the different types of logo shapes?
Logo Shapes: What They Mean and Why They’re Important. 1 Circle logos. An absence of edges or points makes circle logo design a popular choice. Circles are round and soft, which gives off a certain feel that 2 Rectangle and square logos. 3 Triangle logos. 4 Vertical and horizontal logo shapes. 5 Organic and spiral logo shapes.
What does the shape of a Lego Logo mean?
The Lego logo, for instance, uses the brick design to point to the signature building blocks produced by the brand itself, while the square itself indicates a sense of safety. Since parents are looking to toy companies to provide them with a combination of fun and security, Lego has embraced the perfect company shape.