What does breadth mean in business?
The product mix breadth of a business refers to the all of the products being sold by a particular brand or company. Product breadth in a retail environment is also sometimes referred to as merchandise breadth or product assortment width.
What is breadth and depth in marketing?
Breadth: Being broad in scope. Carrying items in many different product categories. Depth: Being intense in scope by immersing your business into an industry or product category. Stocking a focused product mix, a specialized service offering.
What is product breadth?
Product breadth, which is the variety of product lines in a store. Product breadth is all about how wide and diverse an assortment is. A retailer that sells many different types of products is considered to have a large product breadth.
What is the breadth of merchandise?
Product breadth is how many different products a store is offering for sale. The more products are offered the broader is the product assortment of this business. Product depth is how many different variations of each product the store is carrying.
What is a breadth strategy?
The normative model of brand image management suggests that marketers should base their images on a single set of consumer needs (depth strategy), rather than multiple sets of needs (breadth strategy). As a long-term strategy, a consistent and effective brand image helps build and maintain brand equity.
What is breadth and depth of brand awareness?
Depth of brand awareness refers to how easily customers can recall or recognize the brand. Breadth of brand awareness refers to the range of purchase and consumption situations where the brand comes to mind. In particular, many brands and products are ignored or forgotten at possible usage situations.
What is the difference between breadth and depth of an inventory?
product line breadth: The breadth of the product mix consists of all the product lines that the company has to offer to its customers. depth of the product line: Line depth refers to the number of subcategories a category has. The product mix is made up of both product lines and individual products.
What is the difference between product line and product breadth?
The number of products in a product line refer to its product line depth, while the number of separate product lines owned by a company is the product line width (or breadth).
Why is product breadth important?
A high product mix—or a wide range of merchandise—can reduce the risk of dependence on limited items, but selling unnecessary products that don’t connect to your brand’s image can be harmful. For example, if Apple began offering refrigerators, it could confuse customers and hurt the brand.
What is breadth and depth in business?
What is depth and breadth?
As nouns the difference between breadth and depth is that breadth is the extent or measure of how broad or wide something is while depth is the vertical distance below a surface; the degree to which something is deep.
What are the breadth of a branding strategy?
Brand awareness can be distinguished in terms of two key dimensions – depth and breadth. Depth of brand awareness refers to how easily customers can recall or recognize the brand. Breadth of brand awareness refers to the range of purchase and consumption situations where the brand comes to mind.
What does the breadth of the market mean?
The breadth of market theory is a technical analysis methodology that predicts the strength of the market according to the number of stocks that advance or decline in a particular trading day, or how much upside volume there is relative to downside volume. The breadth of market theory is often also called the breadth of market indicator.
Which is the best definition of product breadth?
In its most basic definition, product breadth is the variety of product lines that a store offers. It is also known as product assortment width, merchandise breadth, and product line width. Click to see full answer.
How is market breadth used in technical analysis?
Market breadth is a technique used in technical analysis that attempts to gauge the direction of the overall market. Market breadth indicators analyze the number of companies advancing relative to those declining.
What is the breadth of a shoe store?
Product breadth, also known as width, is the number of product lines that a company offers. For example, a shoe store’s breadth might be quantified at six if it offers: This encompasses everything that the store has to offer.