Who is the girl in Amul logo?
The ad agency, that was not happy with 712 photos of babies, took an instant liking for Tharoor’s baby girl Shobha. Thus, Shobha became the face of the Amul girl. The wide-eyed Amul girl later went on to win several hearts in India with the ‘utterly butterly delicious’ ad campaigns.
How old is the Amul Girl?
The iconic Amul girl, which turns 43 this year, is all set to enter the Guinness Book of World Records for being the longest running campaign in the world. Way back in 1966, the Amul account was given to the advertising agency called Advertising and Sales Promotion (ASP).
Who designed Amul girl?
The Amul Girl was sketched by art director Eustace Fernandes. Her first ad described the product as “utterly butterly delicious,” a delightfully goofy phrase coined by Sylvester’s wife, Nisha da Cunha, and a sign of pun-ny things to come.
Who is the brand ambassador of Amul?
Suresh Babu : – I am excited to be in Amul about which I heard and was brought up with its products. Dr. Kurien was indeed a legend and trend setter for Indian dairy revolution which became known as “White revolution” & “Milk man”.
Who wrote Utterly Butterly Delicious?
Dr Verghese Kurien, then chairman of the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF) suggested a mischievous little girl as a mascot with two requirements.
What does Amul baby mean?
Amul Girl refers to the advertising mascot used by Amul, an Indian dairy brand. The Amul girl is a hand-drawn cartoon of a young Indian girl dressed in a polka dotted frock with blue hair and a half pony tied up.
What is the story behind Amul logo?
Origin. The Amul girl was created as a response to Amul’s rival brand Polson’s butter-girl. The idea was conceived in 1967 once ASP (Advertising, Sales and Promotion) clinched the brand portfolio from the previous agency FCB Ulka. It was executed by Mr.
Is Amul listed in NSE?
Amul India Ltd. is not listed on NSE (View BSE)
Who created the tagline Utterly Butterly Delicious Amul?
Dr. Kurien
An Indian brand Amul has an enduring tagline – ‘Utterly Butterly Delicious’. Dr. Kurien, the client from Amul, was responsible for the success of the ‘white revolution’ in India, he wanted to add some zing to the marketing with an exciting slogan.