What do you mean by a planogram?
The official definition of a planogram is a schematic drawing or plan for displaying merchandise so as to maximize sales. It can be a diagram or model that indicates the placement of retail products on shelves, as well as the layout for the entire store. Here is an example of a planogram showing a store’s layout.
What is the purpose of planogram?
A planogram is used by the retailer to increase sales and by suppliers to justify space allocated to brands and help new product development. Planograms are a visual way of presenting how products or ranges should look in store and are also a very useful tool for presenting where new products should be positioned.
What are the types of planogram?
Types of planogram
- Product placement based on its market share.
- Product placement based on margin.
- Product placement based on its commercial status.
- Block placement planogramming technique.
- Horizontal product placement planogramming technique.
- Vertical product placement planogramming technique.
Why planogram is important for retail fashion?
The purpose of a planogram is to increase sales by ensuring that the most popular and profitable products are given the right amount of facings and allocations. Without data, any allocations that you give them will be pure speculation.
Is planogram a skill?
Planogramming is a skill used in merchandising and retail space planning. A person with this skill is be referred to as a planogrammer. By analyzing past and current sales patterns, a planogrammer can make successful recommendations about the number of “facings” a certain product should have on a retail display.
How do you read a planogram?
Reading a planogram consist of 3 parts.
- Identify and verify the dimensions of the shelf space.
- Identify the product, brand and unique product code.
- Identify the number of product facings and products aligned behind every facing.
What are the top reasons mentioned for using planograms?
But it’s not just about increasing sales – there are also other practical reasons why retailers are turning to planograms:
- Out of stocks. Out of stocks occur when inventory has been exhausted.
- Getting more value from data.
- Understanding shelf space performance.
- Messy stores.
- Product layout inconsistencies.
- Excess inventory.
How do you do a retail planogram?
How to Create a Planogram
- Measure each of your fixtures. Depth and width of each shelf or rack section.
- Decide exactly where to put each item. Don’t just place products anywhere.
- Draw your planogram. Whatever format you choose, remember that someone else will probably be using the planogram to stock and maintain displays.
How do you become a Planogramer?
The required qualifications to become a planogrammer are retail work experience and training in retail design or merchandising. You can get an associate’s degree or a bachelor’s degree in the field, or you can learn the necessary knowledge and skills through on-the-job training.
What does a planogram in a retail store mean?
Updated November 21, 2019 A planogram is a visual diagram, or drawing, that provides details on the placement of every product in a retail store. These schematics not only present a flow chart for the particular merchandise departments within a store layout but also show which aisle and on what shelf an item is located.
Which is the best description of a planogram?
A planogram is a visual plan which designates the placement of products on the shelves and merchandising display fixtures of a retail store.
Where can I get a free planogram template?
DotActiv has free planogram software that you can get started with, and there are also paid options with more features. Here are just a few: You can also use planogram templates to take a DIY approach to your visual merchandising. Some retailers go the old school route, with a paper and pencil, and draw out the space to scale.
How is a reset similar to a planogram?
A reset is like a planogram makeover: it’s used to introduce new products or to change the store with the seasons. During a reset, the store uses a new planogram to shift products, introduce new products, and update labels and signage. Other planogram revisions can occur regularly, too.