How are product factors related to purchase decisions?
Product factors are directly related to the product itself. For example, if you’re shopping for a mop and you find two similar products on the shelf, you may choose one mop over the other because it’s made from sturdier materials.
How does buying decission affect cosmetic buying behavior?
CUSTOMER PURCHASING DECISSION TOWARDS COSMETICS Before buying a product, Consumers walk or move through a series of steps. They emphasis the product in a way that it shou ld satisfy their needs and have good quality with low or more affordable price, and should deliver them with value added features.
Which is the fifth non-product factor buyers consider?
The fifth non-product factor that buyers consider is pricing. The challenge here is determining just how price sensitive your target market is. In some industries, price is the number one non-product factor. In others, it plays a very minimal role. For example, a customer buying a mop may be very price sensitive.
What are the factors that influence consumer buying behavior?
Through this paper an attempt was conducted to identify the different factors that impact and influences the customers for buying a product. This study reveals that various factors like quality, brand, price, advertisement and p ackaging have tremendous influences on consumer purchasing behaviour.
Product factors are directly related to the product itself. For example, if you’re shopping for a mop and you find two similar products on the shelf, you may choose one mop over the other because it’s made from sturdier materials.
Are there any non-product factors that come into play?
Specifically, there are five non-product factors that commonly come into play. From a business perspective, you need to consider these as much as you do the product factors. The brand name is huge – and we’re not just talking about brand equity.
The fifth non-product factor that buyers consider is pricing. The challenge here is determining just how price sensitive your target market is. In some industries, price is the number one non-product factor. In others, it plays a very minimal role. For example, a customer buying a mop may be very price sensitive.
What are the factors that influence purchase intention?
The study proved brand and brand related factors are not significant factors that influence purchase intention. However, for food products, price-quality relationship is the most important factor.