What is the white cube theory?
Refers to a certain gallery aesthetic characterised by its square or oblong shape, white walls and a light source usually from the ceiling.
What does a white cube represent?
The white cube represents the blank ultimate face of light from which, in the Platonic myth, these elements unspeak- abiy evolve.
What is a gallery space?
A vanity gallery is an exhibition space of works in a gallery that charges the artist for use of the space. Temporary museum exhibitions typically display items from the museum’s own collection on a particular period, theme or topic, supplemented by loans from other collections, mostly those of other museums.
Who invented the white cube?
The space was designed by London-based architects Maybank and Matthews. White Cube São Paulo opened in December 2012 in a converted warehouse in the centre of the city, on a three-year lease.
Why are galleries white?
Modern artists experimented with new ways of seeing, and gallery spaces were adapted to suit the new ideas and materials being explored. White was considered to be an effective means of creating a “pure” space; a void-like atmosphere, in which art could be experienced without superfluous distractions.
How long do art exhibitions last?
There is a regular format, a temporal interval, that dominates exhibition-making. In commercial galleries, exhibitions last one month; in museums, from 3 to 4. The new biennial-format takes things slower with a more ambitious output, and are punctured by the temporal ephemerality of performance on the opening night.
Who owns the White Cube?
Jay Jopling
White Cube is a contemporary art gallery owned by Jay Jopling with two branches in London: Mason’s Yard in central London and Bermondsey in South East London and one in Central, Hong Kong Island. The Hoxton Square space in the East End of London was closed at the end of 2012 and the São Paulo gallery in 2015.
Who started White Cube?
White Cube is a contemporary art gallery owned by Jay Jopling with two branches in London: Mason’s Yard in central London and Bermondsey in South East London and one in Central, Hong Kong Island.
When was inside the White Cube by Brian O Doherty published?
Inside the White Cube by Brian O’Doherty is an art book that was published in 1976. It employs the ideology of the gallery space.
Is the White Cube a place for a living being?
The timelessness of the white cube turns the gallery space into a limbo, which is no place for a living being, argues O’Doherty, but for the disembodied eye and pure intelligence.
Why did Brian O’Doherty paint the ceiling white?
O’Doherty illustrates what a modernist gallery does to artworks. He suggests that the outside world must not intervene. To him, the walls should be painted in white whereas the ceiling becomes the source of light.
Why was the White Cube important to modernism?
In “Notes on the Gallery Space,” O’Doherty points out the importance of the gallery space throughout the history of modernism, envisaging the white cube as a model for 20 th -century art. Like some kind of a sacred space, the white cube removes the artwork from any aesthetic or historical context.