What is the theme of the Old Spice commercial?
The commercial’s main theme through the entire campaign, The Man Your Man Could Smell Like, is drawing attention from the women audience, to appealing to them, and to gaining their sales as well as their push for the men to buy Old Spice products.
Who is the man and woman in the Old Spice commercial?
The husband in the commercial is played by Deon Cole, aka the current Old Spice guy. Cole followed in the footsteps of Terry Crews and “It Chapter Two” star Isaiah Mustafa’s shoes when he took over the gig in January 2019 (via Variety).
What is the message of Old Spice The Man Your Man Could Smell Like 2010?
Most importantly, “The Man Your Man Could Smell Like” had a dramatic impact on the bottom line. The goal was to increase body wash sales by 15%, but by May 2010, sales of Old Spice Red Zone Body Wash had increased 60% from the previous year.
Who is the Old Spice Girl?
Gabrielle Dennis likes the smell of Old Spice The Ohio native rose to fame after winning the role of Janay Brice on “The Game,” which first appeared on The CW and then ran on BET for two more seasons.
How does Old Spice target men?
Their target was young guys between the ages of 12 to 34, to compete with Axe. They were aiming to reach an audience of guys who want to smell great, but not to take themselves to seriously. Old Spice had created a niche for itself as a product for older, more serious men and they wanted to move away from that.
What is the meaning of the Old Spice commercials?
The Old Spice commercials imply that by using their product, a man will be or become more similar to the Old Spice man, or in other words, the ultimate man.
What’s the logical fallacy in the Old Spice commercial?
The logical fallacy, ad populum, is present in this commercial. This ad almost shouts out the ideas that if you use the product you can look, smell, and be exactly like the man you see on your television. The Old Spice man, Mustafa, does everything better than you do and will give your woman more than you can give her.
What kind of product is Old Spice body wash?
Old Spice, a major company for men’s hygienic products, has created a line of men’s body wash that has a very appealing and humorous advertising campaign. Haven’t found the relevant content?
Why are the bottles of Old Spice Red?
The Old Spice advertisements capture men by reaching out to the needs of women, giving the ideal image of what a man should be and how he should smell, and by creating a sexual theme that attracts attention. The bottles used for all Old Spice products have red incorporated within the design. This is because red is the color of attraction.