What is the ABC1 social group?
State pensioners, casual and lowest grade workers, unemployed with state benefits only. The grades are often grouped into ABC1 and C2DE; these are taken to equate to middle class and working class, respectively.
What are the social class categories?
Many sociologists suggest five:
- Upper Class – Elite.
- Upper Middle Class.
- Lower Middle Class.
- Working Class.
- Poor.
What is a demographic classification?
Demographics is defined as statistical data about the characteristics of a population, such as the age, gender and income of the people within the population. as classified by age, sex, income, etc., for market research, sociological analysis, etc.
What does the term ABC1 mean?
One of the terms often used to determine a target market is the ‘ABC1’ category. This is often understood to be the middle and upper-class society and therefore presumed to have a higher level of disposable income.
What are ab1 customers?
The term ABC1 is shorthand for the first three socioeconomic groups in the taxonomy, which is: A = Senior or higher managerial, administrative, or professional. B = Intermediate managerial, administrative, or professional. C1 = Supervisory or clerical, and junior managerial, administrative, or professional.
Is social class a demographic or psychographic?
Demographic data — which includes race, ethnicity, religious beliefs, age, occupation, income, social class, and education level — used to be the most valuable kind of information for marketers looking to improve their audience targeting.
What is the poor class called?
The lower class is also referred to as the working class. Just like the middle and upper classes, the lower class can be divided into subsets: the working class, the working poor, and the underclass. Compared to the lower middle class, lower-class people have less of an educational background and earn smaller incomes.