What is the demographic of NASCAR fans?

What is the demographic of NASCAR fans?

The NASCAR fan base is 63% male, 37% female. NASCAR fans are just as likely as the U.S. population to be 18-44 (98 index vs. U.S population). NASCAR fans live in regions that mirror the U.S. population.

Who is the target audience for NASCAR?

According to the study, nationwide NASCAR fans can be described as predominately males (78%), married (73%), with an average age of 42 years, who owns a home (81%), with 3.4 cars per household. The median household income range is between $35,000 and $50,000 and almost all are employed full time (87%).

What percent of NASCAR fans are white?

According to the source, 91 percent of NASCAR fans in the United States in 2016-2017 were white.

What percentage of NASCAR fans are male?

According to the source, 62 percent of NASCAR fans in the United States in 2016 were male.

What percent of NASCAR fans are black?

8.6 percent
According to Kelly Carter of ESPNW, 8.6 percent of NASCAR fans are African-American, while 8.3 percent are Hispanic.

What percentage of NASCAR fans are Hispanic?

About half of the newest NASCAR fans are nonwhite, including 23% Hispanic, 17% Black and 10% Asian, according to a study by Cincinnati-based Directions Research.

What percentage of NASCAR fans are African American?

That survey builds on a study done in February 2021, which indicated that fans who said they became NASCAR fans in the past three years were 22% Hispanic, 19% Black and 9% Asian, which is half of all new fans in that survey.

What’s the average age of a NASCAR fan?

According to the source, the average age of NASCAR viewers in the 2016/17 regular season was 58.

What state watches the most NASCAR?

West Virginia is the so-called ‘NASCAR state’ with the most interest in the motorsport.

Will NASCAR races have fans?

Track-by-track updates, protocols for grandstand seating and fan access as COVID-19 restrictions ease. Restrictions on fans’ access to NASCAR races are beginning to lift. And six NASCAR tracks announced June 2 that grandstands would fully reopen for their races later in the season.

How many black NASCAR fans are there?

According to Kelly Carter of ESPNW, 8.6 percent of NASCAR fans are African-American, while 8.3 percent are Hispanic.

What city is known for NASCAR?

Charlotte
Charlotte, North Carolina It’s not only home to the most-used NASCAR track but also home to the company of NASCAR itself. Mooresville – which is just outside Charlotte – actually has a NASCAR college and the city claims more than 60 NASCAR related business to rightfully earn the nickname, Race City USA.

Why is NASCAR dying?

There is one simple reason that NASCAR is dying. It is because racing at the local weekly tracks is and has been dying for a couple of decades, maybe more. The majority of race fans are born/spawned at the local level, not at the cup level.

How many fans does NASCAR have?

Really, there are around 30-40 million fans. Well, surely the TV ratings and attendance figures at each track don’t tell the fact that NASCAR has over 70 million fans. Really, there are around 30-40 million fans.

What are the demographics of NASCAR?

NASCAR has the highest share of Caucasians that watch the sport than any other US sport at 94%. 37%. That’s the percentage of NASCAR’s audience that is made up of women. Only 9% of the overall NASCAR audience fits into the 18-34 age demographic.