What is the meaning behind I shop therefore I am?
The catchphrase “I shop therefore I am” was borrowed from the French philosopher Rene Descartes “I think Therefore I am’. The phrase means that provided someone is simply thinking; they are livening a meaningful existence, was sufficient proof that they did exist.
What is Barbara Krugers message?
She criticizes everything that is wrong with the stereotypical society using a conceptual approach to her artwork. Kruger challenges gender, sex, religion, consumerism, greed, power and her work becomes fueled by the mass media. Kruger was born in 1945 in Newark, New Jersey.
How does Kruger’s art address propaganda?
Her artwork employs the visual language of branding and advertising to condemn consumer culture and to critique constructs of power, identity, and gender, to promote thought and generate discourse.
What techniques does Barbara Kruger use?
During the early 1980s Barbara Kruger perfected a signature agitprop style, using cropped, large-scale, black-and-white photographic images juxtaposed with raucous, pithy, and often ironic aphorisms, printed in Futura Bold typeface against black, white, or deep red text bars.
What does your body is a battleground meaning?
But the caption “Your body is a battleground” denotes just how the fight for choice has an entirely different nature than political battles. When it comes to abortion, the fight for the woman’s freedom to choose transpires outside her body yet directly affects her.
Where does Barbara Kruger live?
New York
Kruger lives and works in New York and Los Angeles.
Why is Barbara Kruger a feminist?
Informed by feminism, Kruger’s work critiques consumerism and desire and has appeared on billboards, posters and in public parks, train station platforms, and other public spaces.
How would you describe Barbara Kruger’s work?
Barbara Kruger is an American conceptual artist known for her combination of type and image that conveys a direct feminist cultural critique. Her works examine stereotypes and the behaviors of consumerism with text layered over mass-media images.
How do Barbara Kruger’s images produce a social critique?
Within a short declarative statement, she synthesizes a critique about society, the economy, politics, gender, and culture. Kruger merges the slick facade of graphic design with unexpected phrases in order to catch the viewer’s attention using the language of contemporary publications, graphic design, or magazines.
How can Barbara Kruger’s most popular and iconic work be best described?
Conceptual artist Barbara Kruger rose to prominence in the 1980s for prints that juxtaposed black-and-white found photographs with bold, invented texts. In her most famous works, she prints wry and earnest slogans—“I shop therefore I am” and “Your … Represented by internationally reputable galleries.
Who is the woman in your body is a battleground?
Barbara Kruger
Untitled (Your Body is a Battleground) is an iconic 1989 silkscreen portrait made by artist, feminist and activist Barbara Kruger1.
How Was Your body is a battleground created?
1989
Untitled (your body is a battleground)/Created
About This Artwork The year 1989 was marked by numerous demonstrations protesting a new wave of antiabortion laws chipping away at the 1973 Roe v. Wade Supreme Court decision. Untitled (Your body is a battleground) was produced by Kruger for the Women’s March on Washington in support of reproductive freedom.
What is the meaning of I Shop Therefore I am?
By displaying the words, “I Shop Therefore I Am,” Kruger is making a statement in regards to material consumption. The open-ended statement allows the viewer to re-think materialism. Kruger challenges the notion of consumption. As well as this, she challenges the audiences perception.
What does Barbara Kruger mean by I Shop Therefore I am?
CONSUMPTION Barbara Kruger Untitled (I shop therefore I am) Barbra Kruger’s photograph gives representation to consumption in terms of the literal meaning of the word. By displaying the words, “I Shop Therefore I Am,” Kruger is making a statement in regards to material consumption.
What does Kruger mean by I think therefore I am?
By conducting interesting wordplay of Descartes “I think, therefore I am,” Kruger uses the artwork questions the meaning of being within the modern materialistic world with humor and satire.