How much does a billboard cost in Nigeria?
All billboards in Nigeria must be approved by the Advertising Practitioners Council of Nigeria. The approval fee costs between ₦25,000 to ₦280,000 per ad, depending on the turnaround time.
What is the best billboard company?
Here is the list of the top 9 largest outdoor advertising companies by revenue, as ranked in 2018.
- JCDecaux. JCDecaux JCDecaux is a French advertising, brand marketing, and Outdoor advertising company that was founded in 1964.
- Clear Channel Outdoor.
- Focus Media.
- Ströer.
- Lamar.
- Outfront Media.
- Global.
- oOh!
How do I start a billboard advertising in Nigeria?
6 things you have to do before starting billboard advertising in Nigeria
- Pick a location. Where do your customers converge?
- Choose the billboard type. For billboard advertising, there are usually 2 options.
- Selecting an agency.
- Draw up a contract.
- APCON vetting.
- Designing the banners.
- How to track the results.
How much does a billboard advertising cost?
Billboard advertising cost depends on format, circulation, demographics, and impressions. While vinyl billboards typically cost $750 per month or more in rural areas and $14,000 per month or more in larger markets, digital boards can cost $10,000 per month or more depending on the location.
What is the standard size of a billboard in Nigeria?
The reason being that there is a standard size of billboard in Nigeria that could draw attention if placed at the right location. Sizes like 12 by 24 feet and 14 by 48 feet are commonly used to really draw attention when placed at authorised spots in the country.
How much do 3d billboards cost?
The cost to advertise on digital billboards can vary depending on the location, but you should expect to pay between $1,200 and $15,000 or more per month. However, if you want to use a rotating billboard where you share space with other companies through rotating digital ads, you usually pay less.
Who owns billboard space?
A common misperception among people who have never bought advertising is that local or state governments own the billboards along their highways. In fact, billboards are owned by vendors. These companies rent the space to advertisers, either directly or through an agency.
Who is the largest billboard company?
The companies holding the largest market share in the Billboard & Outdoor Advertising in the US industry include Lamar Advertising Company, Outfront Media Inc. and Clear Channel Outdoor Holdings Inc.
How long does a billboard last?
In general, billboard advertisements typically stay up for at least four weeks, but most campaigns last several months. For example, a business that is looking to run a branding campaign to establish consumer awareness and brand recognition is likely to leave their billboard advertisements up for six to twelve months.