Which of the following are traffic variables?
There are four essential types of variables in AA- Traffic, Conversion, Configuration & Automatic. Today, we will be discussing Traffic Variables.
How many default traffic variables are there in Adobe Analytics?
Traffic variables or props In summary, Adobe Analytics has some pre-defined traffic variables and 75 custom traffic variables, which you can use for whatever you want. To keep things simple, traffic variables are dimensions associated with a page.
What is the difference between eVar and prop?
Naming convention: Props are considered traffic variables, meaning they are used to report on popularity of various dimensions of your site. eVars are considered conversion variables. They are used to determine which dimensions of your site contribute the most to success events.
What are traffic variables?
Custom Insight Traffic Variables (or props) enable you to correlate custom data with specific traffic-related events. The prop variables are embedded in the implementation code on each page of your website.
Is Adobe analytics case sensitive?
Case sensitivity Props, by default, are not case-sensitive. If you send the same value in different cases (for example, “DOG” and “Dog” ), Analysis Workspace groups them together into the same dimension item. Contact Adobe Customer Care with the report suite ID and the desired variables(s) to toggle case sensitivity.
What is props in Adobe?
Props are custom variables that you can use however you’d like. They do not persist beyond the hit that they are set. TIP. Adobe recommends using eVars in most cases. In previous versions of Adobe Analytics, props and eVars had advantages and disadvantages to each other.
What is prop in Adobe Analytics?
What is used to breakdown traffic variables by one another in Reports & Analytics?
Using s. props. If you want to break down two traffic variables by one another, such as Pages by Browsers, then you must ensure that both variables are set on the same page. The correlation report only shows instances where two things occurred at the same time.
What is an Adobe eVar?
The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. Its primary purpose is to segment conversion success metrics in custom marketing reports. When an eVar is set to a value for a visitor, Adobe automatically remembers that value until it expires.
What are list variables in Adobe Analytics?
Each list variable is a string that contains custom values specific to your organization. They do not have a maximum byte count; however, each individual value has a maximum of 255 bytes. The delimiter that you use is determined when setting up the variable in report suite settings.
How do segments work in Adobe Analytics?
Segments allow you to identify subsets of visitors based on characteristics or website interactions. Segments are designed as codified audience insights that you can build for your specific needs, and then verify, edit, and share with other team members or use in other Adobe products and Analytics capabilities.
When should I use props in Adobe Analytics?
Well, props are custom traffic variables that are meant to be counted every single time. The metrics that complement traffic variables are page views or instances, visits, visitors, etc. We normally use props to understand how many times a given action has been performed.