What is the correlation between shelf space and sales?
Retailers generally believe that display exposure influences product unit sales, so shelf space allocation is regularly manipulated to increase sales and profits. For example, products with high gross margins frequently are displayed in supermarkets at eye level, at high-traffic locations, and with many facings.
How tall are store shelves?
Typical retail ceiling height starts at twelve feet and up. The larger the space, the higher the ceiling can be. Smaller spaces of 1500 to 5000 square feet may have shelving no higher than 60”-66”. Up to 25000 square feet, fixture height can reach eight feet, with ceilings of 14 feet or more.
What is store space management?
Retail space management is a process of using the space available in the store effectively. The management of space is important as a retailer is required to display a large number of products in limited space available in store. Space management is not a difficult process to understand.
What is a store shelf?
Shelving, in the retail sense of the word, is also commonly referred to as retail shelving, shop shelving, store shelving, display units, fixtures, retail fixtures and gondolas. Shelving is used by retailers to display merchandise.
How deep is a store shelf?
Shelf depth will vary from 14” deep to 30” deep or more. Shallow shelving saves aisle space and accommodates wide assortments of small sized products not requiring depth of inventory. Large sized or high volume products, that have sizable inventory requirements, necessitate the use of deep shelving.
Why is shelf space optimization important in stores?
Shelf Space Optimization In a store, a product’s position in store can greatly affect its performance. Having the right space allocation for products and categories plays a critical role in its retail success.
Why is it important to have the right shelf space?
Having the right space allocation for products and categories plays a critical role in its retail success. From retailers perspective, given the value of shelf space positions, it is very critical to ensure that retail space is working for value maximization for the store.
Why are the shelves near the POS important?
The shelves near the POS offer maximum visibility to the customers and help the stores reap in those extra few dollars for items which were not even in the shoppers list. Marketing the right merchandise, at the right place, at the right time, in the right quantities is key to retail revenues and profitability.