How does national trust promote themselves?
“We are a charity and all our work is based on fundraising so we have to do a number of things with the website: get people to understand the cause and its charitable nature, donate, join as members and visit places. That keeps the organisation healthy.”
What makes the National Trust successful?
This programme is hugely successful in engaging people with their local heritage with 80% of the visitors in 2016 saying their experience had inspired them to visit more heritage and/or cultural sites in future and 30% wanting to become involved with a heritage organisation/place.
What has the National Trust done?
The National Trust was founded on 12 January 1895 by Octavia Hill, Sir Robert Hunter and Hardwicke Rawnsley. Over the last 125 years we’ve grown to become Europe’s largest conservation charity, caring for historic properties and areas of beautiful countryside for everyone, for ever.
Why does the National Trust have a digital strategy?
The National Trust is shifting its digital strategy to encourage people to see their membership as a contribution to the charity’s cause of preserving historic buildings and landscapes rather than as a season ticket to a number of attractions as it looks to boost engagement.
What kind of work does the National Trust do?
National Trust is an independent charity and membership organization for environmental and heritage conservation. It protects historic places and green spaces, houses and buildings, ancient monuments, nature and wildlife, camping and caravan sites, forests and beaches, etc.
Why is brand and marketing important to the National Trust?
Brand and Marketing is at the heart of the important relationship between people and places so, whichever role you join us in, you’ll have the power to make a genuine impact on the future of the National Trust. It’s a time of transformation and we need creative brilliance, bold ideas and influential insight to lead us forward.
How often is the National Trust members magazine published?
The National Trust members’ magazine is our ‘thank you’ to you, for being part of our work to care for nature, history and beauty. Published three times a year, it’s full of behind-the-scenes stories and beautiful photography.