What is a good B2B net promoter score?
As an example, if you have 40% promoters, 35% passives, and 25% detractors, you would subtract 25% from 40% to receive an NPS of +15, which is considered a good score. As a rule of thumb, any score above 0 is considered to be a “good” score.
Does Net Promoter Score work for B2B?
Most NPS guides are written with B2C brands in mind, using terms like “customers” instead of “clients” or “accounts”. The scale of NPS, in terms of the ability to reach thousands or tens of thousands of customers, just isn’t as applicable or relevant for an average B2B company.
What is a good NPS score for financial services?
A score between 0 and 30 is a good range to be in, however, there is still room for progress. If your NPS is higher than 30 that would indicate that your company is doing great and has far more happy customers than unhappy ones.
What is a good B2B SaaS NPS?
The SaaS industry as a whole has an average NPS score of 31. A score of 50 for a SaaS company would be considered quite good.
What is a bad NPS score?
Consider you are an organization working in the software industry, and the industry average NPS is 34+. If your NPS score is between 30 to 40, you have a good NPS score. But if your score is 25 or even below, it’s considered as bad NPS score. You need to convert your detractors into promoters.
How is B2B NPS measured?
The score is computed by taking the percentage of people who give a score of 9 or 10 out of 10 (the promoters) and subtracting the percentage of people who give a score of 6 or below (the detractors). Crucially, those giving a score of 7 or 8 are ignored (the passives).
Is 72 a good NPS score?
Based on the global NPS standards, any score above 0 would be considered “good” (50 and above being excellent while 70 and above is considered “world class”).
What is the average NPS for Financial Services?
34
According to CustomerGauge, the average NPS score for banking and financial services is 34. As you can see from the same article, it’s possible to have a very high score of 75, in the case of USAA bank, as well as a negative score of -24, as with HSBC.
What is Amazon’s NPS score?
When it comes to customer loyalty, Amazon achieves an NPS of 69. Based on the global NPS standards any score above 0 would be considered “good”, with 50 and above classified as excellent, and 70 or higher as world class.