Who owns Smart Adserver?
Capital Croissance
Smart focuses on mobile and rich media platforms as well as on video, including solutions for Advanced TV and on premium publishers….Smart Adserver.
| Industry | adtech |
|---|---|
| Key people | Arnaud Creput |
| Products | Smart Adserver, Smart RTB+, Smart Yield+, Smart Buyer Connect |
| Revenue | 124M€ (2019) |
| Owner | Capital Croissance, Cathay Capital |
What is DoubleClick for Publishers called now?
DoubleClick Search is now named Search Ads 360. DoubleClick Campaign Manager and DoubleClick Studio are now named Campaign Manager and Studio, respectively.
Is DFP the same as Google Ad Manager?
DoubleClick for Publishers (DFP) is an ad management tool that allows publishers to sell, schedule, deliver, and manage their ad inventory. Google has now rebranded DFP as Google Ad Manager (GAM), a unified platform to manage all our ads in one place.
What are ad serving tools?
An ad server is a piece of advertising technology (AdTech) that is used by publishers, advertisers, ad agencies, and ad networks to manage and run online advertising campaigns. Ad servers are responsible for making instantaneous decisions about what ads to show on a website, then serving them.
What is the highest paying ads?
Best CPM ad networks
| CPM ad network | Ad types | Min payout, $ |
|---|---|---|
| Revcontent | Push, display, native, video, and mobile. | 50 |
| RhythmOne | Display, video, mobile, rich media, and native ads. | 100 |
| Conversant Media | Display, rich media, video, native, mobile. | 25 |
| BuySellAds | Native ads, content ads, podcast ads, display, and email ads. | 50 |
Is DFP an ad server?
DoubleClick for Publishers (DFP) is a powerful ad server run by Google. It helps publishers organize their ad stacks and sell their advertising inventory more efficiently.
What does an adserver do?
An ad server is the ad technology that enables the management, serving, and tracking of an ad or internal promotion on one’s digital properties. Ad servers decide, in real-time, the best ad to serve based on relevance, targeting, budgets, and revenue goals.
Is Facebook an adserver?
Although Facebook is axing its ad-serving capability, it’s still committed to cross-device, Johnson said. “You can’t help marketers understand how their media is performing and how to make business decisions without some kind of cross-device offering,” he said.