What does Pog mean in marketing?
Definition & Examples of Planogram (POG) Merchandising Planogram (POG) merchandising is a strategy of using a visual plan, called a planogram, to designate the placement of products on the shelves of a retail store in order to increase sales.
What is POG system?
Retailers use diagrams known as planograms, or POGs, to guide their staff on fixtures selection, specific merchandise to display on them and the exact order in which to present each item.
What is POG compliance?
Definition. Planogram compliance is used to describe the compliance of in-store execution, merchandising, shelving, or displays with a planogram. A planogram is a diagram that directs how shelvings and store displays should look and how products should be placed.
What do planograms do?
The official definition of a planogram is a schematic drawing or plan for displaying merchandise so as to maximize sales. It can be a diagram or model that indicates the placement of retail products on shelves, as well as the layout for the entire store. The purpose of planograms is to help keep stores efficient.
What does Pog stand for in sales?
POG (Planogram): Visual diagrams that show merchandisers exactly where to place specific products on shelves within an aisle in order to maximize sales. Think of planograms as blueprints to follow as you build the assortment (a section of facings for several products). Also known as plan-o-grams or schematics.
What does cog mean in business?
Cost of goods sold (COGS) refers to the direct costs of producing the goods sold by a company.
What is shelf share?
Definition. Share of shelf is a metric that compares the facings of a given brand to the total facings positions available.[1]
What is meant by merchandiser?
noun. a person or company that buys and sells goods; a merchant or retailer: Each year our “vendor village” is full of merchandisers who add to the tournament’s festival-like atmosphere.
How do you analyze a planogram?
One of the ways planogram software brings data to life in the context of shelf space efficiency is custom highlight spectrums. A highlight spectrum, simply put is like a visual report that reveals and compares the performance of products on a shelf by attributing a colour code to each product (see graphic below).
What is planogram analysis?
The design and layout of a shelf set, or planogram, is a clear representation of how well a retailer understands their customer. Planograms are visual merchandising tools that provide diagrammatic representations of the store layout, showing retailers where specific products should be placed.
What does L4W mean?
L4W » Licences 4 Work Education – Institution Advertisement: More full forms : LBI LAN LASVL LPIC LDPL LPAG LWC LRHL LHS LLGI LREG LEC LEND LP LLC LT LKM LSSWL What is the full form of L4W?