What is Marketo used for?
Marketo is most often used by medium-sized businesses and offers bundles for focusing on lead management, email marketing, consumer marketing, customer base marketing and mobile marketing. It offers customized products for several industries, including technology, healthcare, media, higher education and manufacturing.
What type of company is Marketo?
marketing automation software
Marketo, Inc. is an American software company, headquartered in San Mateo, California. Marketo develops and sells marketing automation software for account-based marketing and other marketing services and products including SEO and content creation….Marketo.
| Type | Subsidiary |
|---|---|
| Parent | Adobe Inc. |
| Website | marketo.com |
What is Marketo called now?
Adobe, a digital experience software provider, acquired Marketo in September of 2018 in one of the largest marketing technology acquisitions at $4.75 billon. It has spent the past two years integrating the Marketo software stack into its Adobe Experience Cloud, with most of the integration activity coming this year.
Is Marketo easy to use?
Easy and intuitive to use – Marketo receives a lot of praise for the usability of their platform. While it may not have the prettiest of user interfaces, everything is well labeled and easy to get used to, making adoption easier than some other tools.
Is marketo part of Adobe?
Marketo is part of Adobe Experience Cloud.
How much does it cost to become Marketo Certified?
How much does it cost to take a Certification exam? Seats in the Marketo Certification Exams are priced at $175 USD. It is the same price to re-take an exam and/or for annual recertification.
Is marketo an Adobe company?
Adobe Completes Acquisition of Marketo The combination of Adobe and Marketo provides an unrivaled set of solutions for delivering transformative customer experiences.
Who is the CEO of Marketo?
Steve Lucas (Nov 2016–)
Marketo/CEO
Marketo CEO Steve Lucas steps down a year after Adobe acquisition – Silicon Valley Business Journal.
Does Marketo have a CMS?
Marketo | Magnolia Headless CMS.
How much does marketo Engage cost?
Marketo Engage Pricing Overview Marketo Engage pricing starts at $895.00. They do not have a free version. Marketo Engage offers a free trial.
Does salesforce own Marketo?
Salesforce and Marketo are both enterprise marketing platforms, but they thrive in different use cases. Salesforce Marketing Cloud is more of a business-to-consumer (B2C) platform, and Marketo is a business-to-business (B2B) platform.