Why did Pepsi change their logo?

Why did Pepsi change their logo?

The company wanted to make the new logo look relevant to the consumers who had changed a lot since 1993. Despite the changes, the Pepsi logo maintained its uniqueness of shape, colors, and font style, which is the unique quality of famous logos.

Does the Pepsi logo change?

In 1991, Pepsi changed their logo in a dramatic way again. They kept the wordmark, they kept the globe, but for the first time ever, they were separated. The globe made its way to the bottom right of the logo while the word “Pepsi,” now italicized, stretched across the top of the logo in blue.

What is PepsiCo brand image?

The “Big Bold Blue” visual identity system expresses Pepsi’s brand essence — the “Excitement of Now” — clearly and consistently while capitalizing on its brand equity.

When did Pepsi redesign?

“New” Pepsi Globe In October 2008, Pepsi announced it would be redesigning its logo and re-branding many of its products by mid-2009.

When did Pepsi change to blue cans?

Pepsi Blue was launched in mid-2002 and discontinued in Canada and the United States in 2004, although it remains available in the Philippines. Its flavor is the result of taste-testing over 100 flavors over a 9-month period. It was designed to attract teenage consumers with its bright blue color and unique flavor.

What does Pepsi logo represent?

The three-part logo, with a red top half, a blue bottom half, separated by a wavy white line, represent the American flag, but they also have other meanings. The colors are meant to represent earth’s magnetic field, feng shui, Pythagoras geodynamics, the theory of relativity, and the golden ratio.

Who has been around longer Pepsi or Coke?

Coke came before Pepsi, although only by a few years. Pemberton created Coca Cola in 1886 while Pepsi did not come about until 1893. Both companies have long histories, and each has had some ups and downs along the way.

When did Pepsi change to Pepsi?

1898
Pepsi

Type Cola
Introduced 1893 (as Brad’s Drink) 1898 (as Pepsi-Cola) 1961 (as Pepsi)
Color Caramel E-150d
Variants Diet Pepsi Pepsi Twist Pepsi Lime Pepsi Wild Cherry Crystal Pepsi Caffeine-Free Pepsi Pepsi-Cola Made with Real Sugar Pepsi Vanilla Pepsi Zero Sugar Pepsi Next
Related products Coca-Cola RC Cola

Why did they stop making Pepsi Blue?

PepsiCo’s North American management said at the time the soda had the “potential to reinvigorate the cola category”. Pepsi Blue was discontinued in 2004. The move follows other attempts to play on consumer nostalgia for past beverages.

Why did Pepsi Blue Fail?

From the data it is clearly evident that Pepsi blue failed in the market and the reasons are detailed but the main and pinpoint reasons for its failure is lake of proper advertisement,here the advertisement is confined only to sports channels if proper advertisement is done on the all channels of television the result …