What makes Futura special?
The stroke weight is almost even throughout, except for on letters like the lowercase a. Futura is distinctive for its long ascenders and almost classical Roman capitals — these elements give it its stylish elegance and differentiate it from other geometric san-serifs.
What type is Century Gothic?
digital sans-serif typeface
Century Gothic is a digital sans-serif typeface in the geometric style, released by Monotype Imaging in 1991.
What brand uses Futura?
Now over 80 years since its creation, many foundries have released variations of Futura in the digital form, Adobe being the one of the most commonly used. Several international companies also use their own customized version of Futura, including Volkswagen (visible in their renowned advertising) and IKEA.
When was the design of the Futura created?
Futura was designed by Paul Renner in 1927 and was created as a contribution to the New Frankfurt project. The design is based on the simple geometries that became representative of the Bauhaus style.
Why are the Futura fonts so legible?
The design office at Bauer assisted him in turning these geometric forms into a sturdy, functioning type family, and over time, Renner made changes to make the Futura fonts even more legible. Futura’s long ascenders and descenders benefit from generous line spacing. The range of weights and styles make it a versatile family.
When did Paul Renner create the Futura typeface?
Designed by Paul Renner between 1924 and 1926, Futura was released commercially in 1927 by the Bauer Type Foundry in Frankfurt, Germany. Designed by Paul Renner between 1924 and 1926, Futura was released commercially in 1927 by the Bauer Type Foundry in Frankfurt, Germany.
Who are some famous people that use Futura?
Futura is used as inspiration for minimal logotype projects for fashion designers Calvin Klein, Louis Vuitton and Dolce & Gabbana.