How does Old Spice promote their products?
Old Spice uses various channels for marketing and promotion of its brand and products. It has been using both digital and non digital channels for promotions. Apart from Seasonal promotions like the Superbowl commercials, the company uses other forms of digital promotions to drive sales and keep its fans engaged.
Who does marketing for Old Spice?
Need a way to change the way consumers view your product? Looking at successful marketing campaigns of the past is a great place to start. One in particular to model is Old Spice. Prior to their 2010 Super Bowl commercial, Old Spice had been known as a company that sells deodorant and body wash to your grandfather.
How does Old Spice use social media?
Simple but effective use of social media The first Old Spice videos provoked a lot of comments on various social sites like Facebook, Twitter, Reddit and so on. So what Old Spice is doing is to simply make short video answers in reply to all the comments on their Youtube channel.
How did the existence of YouTube contribute to this campaign in Old Spice Guy case study?
Following the launch of the ad campaign, the company’s sales more than doubled, their website traffic increased by 300%, the Old Spice YouTube channel became the #1 Most Viewed Sponsored YouTube Channel, and Old Spice became the #1 body wash brand for men.
What is the target audience for Old Spice?
Their target was young guys between the ages of 12 to 34, to compete with Axe. They were aiming to reach an audience of guys who want to smell great, but not to take themselves to seriously. Old Spice had created a niche for itself as a product for older, more serious men and they wanted to move away from that.
Who are Old Spice customers?
Old Spice’s core customer demo is men 35 to 55 years old. The new commercials seek to separate the Ultra Smooth products from that highfalutin image of masculinity displayed in the original commercials.
Who created the Old Spice commercials?
Smell like a Man, Man is a television advertising campaign in the United States created by ad agency Wieden+Kennedy for Old Spice. The campaign is also commonly referred to as The Man Your Man Could Smell Like, being the title of the campaign’s initial 30-second commercial.
What type of advertising does Old Spice use?
Starting from a series of ads, over the last 48 hours the advertising team for Old Spice has created more than 200 short ads which are essentially video responses from the actor in the ads to comments and questions posted on Twitter.
What makes the Old Spice campaign so memorable?
The Old Spice campaign has proven to be one of the most memorable creative marketing and advertising concepts ever executed. It has longevity and endurance that has been achieved through a mix of several reiterations as well as using online and offline marketing, social media and PR that has kept the original content bubbling across the Web.
When did the Old Spice commercial come out?
Old Spice, a male specific hygiene company owned by Procter & Gamble, launched the advertising campaign “The Man Your Man Could Smell Like” online during the Super bowl- weekend in February of 2010, releasing it on television shortly after.
How did Old Spice switch up its target market?
When switching up the target market to this extent, a company needs to completely re-vamp its marketing strategy. One way that Old Spice achieved this is by using a mix of marketing appeals that the younger generation responds well to. These appeals being humor and sex.
When did the Old Spice Man Your Man could smell like campaign air?
They wanted to start a conversation between couples about body wash, and convince women to stop buying their men “lady-scented products.” It resulted in the “Man Your Man Could Smell Like” campaign, which aired on February 8, 2010. Everything about this ad was perfect.